A site migration is one of the easiest ways to tank your organic traffic overnight if you get it wrong. This Zero To Mastery course is built as a safety net: a clear plan for migrating without losing your rankings.
Types of Migrations Covered
- Domain changes
- Design overhauls
- Platform or CMS shifts
- Merging multiple sites or consolidating URLs
Before, During, and After
You'll build a pre-migration checklist covering performance benchmarking, full backups, a complete URL inventory, and an SEO audit, then work through implementing redirects correctly so no old URL gets left behind. After launch, the course covers monitoring traffic and rankings, fixing errors flagged in Search Console, and adjusting based on real performance data.
Common Pitfalls
Across 12 lessons, the course flags the mistakes that trip up most migrations, from overlooked technical SEO details like redirects and canonical tags to poor communication with stakeholders during the process.