"Knowledge is the new gold" and when it comes to Search Engine Optimization (SEO), this statement couldn't be any closer to the truth. You do understand that while you are reading this paragraph, your competitors are trying to outsmart you and outrank you, right? They want your clients, they want to take away from you what you have been worked so hard for, and they will have no remorse if they see you lose everything.
SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2022
10h 54m 45s
English
Paid
Do you worry a little bit? I think you should...
It is the Wild West out there, but it is OK! I have you covered!
The intention of this course is to help you succeed by identifying problems and above all by discovering missed opportunities.
When you conduct a proper manual Search Engine Optimization Audit (SEO Audit), you will ensure that the health of your website is up to speed, you are keeping up with search engine algorithm changes, technology changes, and you have the potential to beat competitors who are trying to outrank you at their own game!
Once you have an excellent understanding of the current status of your SEO efforts, and you can see what needs to be done, then you will have your best chance to compete and above all win. This course does exactly that for you.
About the Author: Udemy
Udemy is the largest open marketplace for online courses on the internet. Founded in 2010 by Eren Bali, Oktay Caglar, and Gagan Biyani and headquartered in San Francisco, the company went public on the Nasdaq in 2021 under the ticker UDMY. The platform hosts well over two hundred thousand courses across software development, IT and cloud, data science, design, business, marketing, and creative skills, taught by tens of thousands of independent instructors. Roughly seventy million learners use it worldwide, and the corporate arm — Udemy Business — supplies a curated subset of that catalog to enterprise customers.
Because Udemy is a marketplace rather than a single editorial publisher, the catalog is uneven by design. The strongest material lives in the long-form, project-based courses authored by working engineers — full-stack JavaScript, React, Node.js, Python data science, AWS, Docker and Kubernetes, mobile development with Flutter and React Native, and cloud certification preparation. The CourseFlix listing under this source is the slice of that catalog that has been mirrored here for offline-friendly viewing, organized by topic and updated as new releases land. Pricing on Udemy itself swings dramatically with the site's near-permanent sales, which is why the platform is best treated as a deep reference catalog: pick instructors with strong reviews and a track record of updating their material rather than buying on the headline price alone.
Watch Online 71 lessons
0:00
/ #1: WHO IS THIS COURSE FOR?
All Course Lessons (71)
| # | Lesson Title | Duration | Access |
|---|---|---|---|
| 1 | WHO IS THIS COURSE FOR? Demo | 07:37 | |
| 2 | ALIGN YOUR BUSINESS STRATEGY WITH SEO AUDIT | 07:22 | |
| 3 | HOW OFTEN TO DO AN SEO AUDIT | 01:42 | |
| 4 | CORE WEB VITALS | 12:44 | |
| 5 | TOOLS TO AUDIT YOUR KEYWORDS | 08:04 | |
| 6 | STRATEGIES TO AUDIT YOUR EXISTING KEYWORDS | 12:57 | |
| 7 | HOW TO FIND NEW KEYWORD OPPORTUNITIES | 09:21 | |
| 8 | KEYWORD MAPPING AND SEARCH INTENT | 05:22 | |
| 9 | HOW TO USE YOUR KEYWORDS | 03:33 | |
| 10 | KEYWORD GAP | 19:15 | |
| 11 | KEYWORD CANNIBALIZATION | 10:40 | |
| 12 | SEO FRIENDLY WEBSITE STRUCTURE | 10:08 | |
| 13 | INTERNAL LINKS | 17:53 | |
| 14 | EXTERNAL (OUTBOUND) LINKS | 07:14 | |
| 15 | INBOUND LINKS (BACKLINKS) | 22:50 | |
| 16 | BACKLINKS: “CONTENT GAPS†| 05:39 | |
| 17 | ORGANIC TRAFFIC | 07:28 | |
| 18 | SEO AUDIT WITH GOOGLE ANALYTICS | 07:32 | |
| 19 | CONVERSION RATE OPTIMIZATION (CRO) | 10:21 | |
| 20 | QUALITY QUIDELINES AND PENALTIES | 07:16 | |
| 21 | INDEXING | 12:59 | |
| 22 | CRAWLABILITY ISSUES | 16:08 | |
| 23 | CRAWL BUDGET | 09:33 | |
| 24 | URL CANONICALIZATION | 07:51 | |
| 25 | ROBOTS.TXT | 05:31 | |
| 26 | DWELL TIME | 06:41 | |
| 27 | SITE SPEED | 12:03 | |
| 28 | DNS SETTINGS, DNS LOOKUPS, & SERVER CONNECTIVITY | 05:35 | |
| 29 | MOBILE-FRIENDLY PAGES | 08:29 | |
| 30 | IMPORTANCE OF SSL CERTIFICATES | 05:14 | |
| 31 | SELECT ONE BROWSABLE VERSION OF YOUR SITE | 01:32 | |
| 32 | VALIDATION CHECKS | 02:01 | |
| 33 | IMPROVE ON PAGE SEO | 22:34 | |
| 34 | PAGE TITLES | 08:16 | |
| 35 | PAGE DESCRIPTIONS | 11:06 | |
| 36 | USER EXPERIENCE (UX) | 18:37 | |
| 37 | HOW TO MEASURE USER EXPERIENCE (UX) | 15:35 | |
| 38 | CONTENT STRATEGY: CONTENT AUDIT | 22:23 | |
| 39 | CONTENT STRATEGY: OPTIMIZING FOR SEARCH INTENT IS A MUST | 04:28 | |
| 40 | CONTENT STRATEGY: TOPIC RESEARCH | 05:41 | |
| 41 | CONTENT STRATEGY: CONVERSION-ORIENTED WRITING | 20:19 | |
| 42 | CONTENT MARKETING | 09:31 | |
| 43 | RANKING FOR YOUR BRAND NAME | 10:22 | |
| 44 | SCHEMA | 14:15 | |
| 45 | E-A-T | 08:07 | |
| 46 | YMYL (YOUR MONEY YOUR LIFE) | 02:33 | |
| 47 | OPTIMIZE FOR VOICE SEARCH | 11:12 | |
| 48 | OPTIMIZE FOR FEATURED SNIPPETS | 13:59 | |
| 49 | IMAGE SEO | 12:32 | |
| 50 | GOOGLE MY BUSINESS (is now Google Business Profile) | 14:22 | |
| 51 | LOCAL SEO | 22:32 | |
| 52 | SOCIAL SIGNALS | 11:38 | |
| 53 | VIDEOS: INTRODUCTION | 04:23 | |
| 54 | VIDEOS: FEATURED VIDEO SNIPPETS | 10:53 | |
| 55 | VIDEOS: GROWING YOUR YOUTUBE CHANNEL | 02:41 | |
| 56 | VIDEOS: ENRICH YOUR ONLINE PROPERTIES WITH MORE VIDEOS | 02:17 | |
| 57 | ADDITIONAL THINGS TO CHECK | 01:44 | |
| 58 | SEO AUDIT RESOURCES | 00:33 | |
| 59 | TOOLS & GUIDES | 00:41 | |
| 60 | SEO NEWS RESOURCES | 00:31 | |
| 61 | TOP EXPERTS TO FOLLOW | 00:52 | |
| 62 | 2022: LAMDA, MUM, AND OTHER SEO TRENDS | 19:14 | |
| 63 | PART 1 | 13:08 | |
| 64 | PART 2 | 07:37 | |
| 65 | PART 3 | 09:21 | |
| 66 | PART 4 | 05:58 | |
| 67 | PART 5 | 05:59 | |
| 68 | PART 6 | 10:58 | |
| 69 | PART 7 | 06:01 | |
| 70 | PART 8 | 02:54 | |
| 71 | BONUS LECTURE - DO NOT MISS! | 00:23 |
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Frequently asked questions
What prerequisites are needed before taking this SEO audit course?
There are no strict prerequisites for this course, but a basic understanding of web technologies and online marketing concepts would be beneficial. Familiarity with tools like Google Analytics, which are covered in the course, can also help you grasp the content more effectively.
What projects or tasks will I complete during the course?
Throughout the course, students will perform a manual SEO audit, which includes tasks like keyword mapping, analyzing core web vitals, examining backlinks, and optimizing for search intent. These practical exercises aim to provide hands-on experience in conducting comprehensive SEO audits.
Who is the target audience for this SEO audit course?
The course is designed for individuals looking to enhance their SEO skills, including business owners, digital marketers, and SEO professionals. It is suitable for those interested in improving their website's search engine performance and aligning business strategies with SEO practices.
What specific SEO tools will I learn to use in this course?
The course covers various tools essential for conducting an SEO audit. Students will learn to use tools for keyword auditing, Google Analytics for traffic analysis, and other resources mentioned in the 'TOOLS TO AUDIT YOUR KEYWORDS' and 'SEO AUDIT WITH GOOGLE ANALYTICS' lessons.
How does this course compare in depth and scope to other SEO courses?
This course offers detailed coverage of manual SEO auditing processes, focusing on specific aspects like core web vitals, keyword strategies, and backlink analysis. It provides a hands-on approach to understanding SEO beyond automated tools, which might be less emphasized in other courses.
What topics are not covered in this SEO audit course?
The course does not delve into advanced coding for SEO or the development of SEO tools. It focuses on manual SEO auditing techniques and strategies rather than the technical development aspects of SEO or building custom tools.
What is the time commitment required to complete this course?
While the total runtime is not specified, the course consists of 71 lessons. Students should plan to dedicate several hours to complete all the lessons, exercises, and practical applications effectively. Regular practice and application of learned concepts will enhance understanding and retention.