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SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2022

10h 54m 45s
English
Free
Updated September 2026

SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2022 is a 71-lesson 10 hours 54 minutes self-paced course by Udemy. While you're reading this, competitors are working to outrank you and take your traffic.

Course facts

Lessons
71
Duration
10 hours 54 minutes
Level
All levels
Language
English
Updated
2026-09-11
Instructor
Udemy
Price
Free

While you're reading this, competitors are working to outrank you and take your traffic. This course teaches you how to run a full manual SEO audit so you always know exactly where your site stands and what to fix first.

What a Manual Audit Gives You

Rather than relying on automated tools alone, you learn to inspect a site by hand across the areas that actually move rankings. This hands-on approach helps you catch issues automated scanners miss and spot opportunities your competitors have overlooked.

Why It Matters

  • Keep pace with ongoing search engine algorithm and technology changes
  • Identify problems that are dragging down site performance
  • Uncover missed opportunities before competitors find them
  • Build a clear, prioritized picture of what to fix first

The course is free and walks through the full audit process step by step, so you finish with both a completed audit and the skills to repeat it on any site.

Do you worry a little bit? I think you should...

It is the Wild West out there, but it is OK! I have you covered!

The intention of this course is to help you succeed by identifying problems and above all by discovering missed opportunities.  

When you conduct a proper manual Search Engine Optimization Audit (SEO Audit), you will ensure that the health of your website is up to speed, you are keeping up with search engine algorithm changes, technology changes, and you have the potential to beat competitors who are trying to outrank you at their own game!    

Once you have an excellent understanding of the current status of your SEO efforts, and you can see what needs to be done, then you will have your best chance to compete and above all win. This course does exactly that for you.  

Who teaches SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2022? Udemy

Udemy thumbnail

Udemy is the largest open marketplace for online courses on the internet. Founded in 2010 by Eren Bali, Oktay Caglar, and Gagan Biyani and headquartered in San Francisco, the company went public on the Nasdaq in 2021 under the ticker UDMY. The platform hosts well over two hundred thousand courses across software development, IT and cloud, data science, design, business, marketing, and creative skills, taught by tens of thousands of independent instructors. Roughly seventy million learners use it worldwide, and the corporate arm — Udemy Business — supplies a curated subset of that catalog to enterprise customers.

Because Udemy is a marketplace rather than a single editorial publisher, the catalog is uneven by design. The strongest material lives in the long-form, project-based courses authored by working engineers — full-stack JavaScript, React, Node.js, Python data science, AWS, Docker and Kubernetes, mobile development with Flutter and React Native, and cloud certification preparation. The CourseFlix listing under this source is the slice of that catalog that has been mirrored here for offline-friendly viewing, organized by topic and updated as new releases land. Pricing on Udemy itself swings dramatically with the site's near-permanent sales, which is why the platform is best treated as a deep reference catalog: pick instructors with strong reviews and a track record of updating their material rather than buying on the headline price alone.

What lessons are included in SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2022?

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0:00 0:00
#Lesson TitleDuration
1WHO IS THIS COURSE FOR? 07:37
2ALIGN YOUR BUSINESS STRATEGY WITH SEO AUDIT 07:22
3HOW OFTEN TO DO AN SEO AUDIT 01:42
4CORE WEB VITALS 12:44
5TOOLS TO AUDIT YOUR KEYWORDS 08:04
6STRATEGIES TO AUDIT YOUR EXISTING KEYWORDS 12:57
7HOW TO FIND NEW KEYWORD OPPORTUNITIES 09:21
8KEYWORD MAPPING AND SEARCH INTENT 05:22
9HOW TO USE YOUR KEYWORDS 03:33
10KEYWORD GAP 19:15
11KEYWORD CANNIBALIZATION 10:40
12SEO FRIENDLY WEBSITE STRUCTURE 10:08
13INTERNAL LINKS 17:53
14EXTERNAL (OUTBOUND) LINKS 07:14
15INBOUND LINKS (BACKLINKS) 22:50
16BACKLINKS: “CONTENT GAPS” 05:39
17ORGANIC TRAFFIC 07:28
18SEO AUDIT WITH GOOGLE ANALYTICS 07:32
19CONVERSION RATE OPTIMIZATION (CRO) 10:21
20QUALITY QUIDELINES AND PENALTIES 07:16
21INDEXING 12:59
22CRAWLABILITY ISSUES 16:08
23CRAWL BUDGET 09:33
24URL CANONICALIZATION 07:51
25ROBOTS.TXT 05:31
26DWELL TIME 06:41
27SITE SPEED 12:03
28DNS SETTINGS, DNS LOOKUPS, & SERVER CONNECTIVITY 05:35
29MOBILE-FRIENDLY PAGES 08:29
30IMPORTANCE OF SSL CERTIFICATES 05:14
31SELECT ONE BROWSABLE VERSION OF YOUR SITE 01:32
32VALIDATION CHECKS 02:01
33IMPROVE ON PAGE SEO 22:34
34PAGE TITLES 08:16
35PAGE DESCRIPTIONS 11:06
36USER EXPERIENCE (UX) 18:37
37HOW TO MEASURE USER EXPERIENCE (UX) 15:35
38CONTENT STRATEGY: CONTENT AUDIT 22:23
39CONTENT STRATEGY: OPTIMIZING FOR SEARCH INTENT IS A MUST 04:28
40CONTENT STRATEGY: TOPIC RESEARCH 05:41
41CONTENT STRATEGY: CONVERSION-ORIENTED WRITING 20:19
42CONTENT MARKETING 09:31
43RANKING FOR YOUR BRAND NAME 10:22
44SCHEMA 14:15
45E-A-T 08:07
46YMYL (YOUR MONEY YOUR LIFE) 02:33
47OPTIMIZE FOR VOICE SEARCH 11:12
48OPTIMIZE FOR FEATURED SNIPPETS 13:59
49IMAGE SEO 12:32
50GOOGLE MY BUSINESS (is now Google Business Profile) 14:22
51LOCAL SEO 22:32
52SOCIAL SIGNALS 11:38
53VIDEOS: INTRODUCTION 04:23
54VIDEOS: FEATURED VIDEO SNIPPETS 10:53
55VIDEOS: GROWING YOUR YOUTUBE CHANNEL 02:41
56VIDEOS: ENRICH YOUR ONLINE PROPERTIES WITH MORE VIDEOS 02:17
57ADDITIONAL THINGS TO CHECK 01:44
58SEO AUDIT RESOURCES 00:33
59TOOLS & GUIDES 00:41
60SEO NEWS RESOURCES 00:31
61TOP EXPERTS TO FOLLOW 00:52
622022: LAMDA, MUM, AND OTHER SEO TRENDS 19:14
63PART 1 13:08
64PART 2 07:37
65PART 3 09:21
66PART 4 05:58
67PART 5 05:59
68PART 6 10:58
69PART 7 06:01
70PART 8 02:54
71BONUS LECTURE - DO NOT MISS! 00:23

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Frequently asked questions

What prerequisites are needed before taking this SEO audit course?
There are no strict prerequisites for this course, but a basic understanding of web technologies and online marketing concepts would be beneficial. Familiarity with tools like Google Analytics, which are covered in the course, can also help you grasp the content more effectively.
What projects or tasks will I complete during the course?
Throughout the course, students will perform a manual SEO audit, which includes tasks like keyword mapping, analyzing core web vitals, examining backlinks, and optimizing for search intent. These practical exercises aim to provide hands-on experience in conducting comprehensive SEO audits.
Who is the target audience for this SEO audit course?
The course is designed for individuals looking to enhance their SEO skills, including business owners, digital marketers, and SEO professionals. It is suitable for those interested in improving their website's search engine performance and aligning business strategies with SEO practices.
What specific SEO tools will I learn to use in this course?
The course covers various tools essential for conducting an SEO audit. Students will learn to use tools for keyword auditing, Google Analytics for traffic analysis, and other resources mentioned in the 'TOOLS TO AUDIT YOUR KEYWORDS' and 'SEO AUDIT WITH GOOGLE ANALYTICS' lessons.
How does this course compare in depth and scope to other SEO courses?
This course offers detailed coverage of manual SEO auditing processes, focusing on specific aspects like core web vitals, keyword strategies, and backlink analysis. It provides a hands-on approach to understanding SEO beyond automated tools, which might be less emphasized in other courses.
What topics are not covered in this SEO audit course?
The course does not delve into advanced coding for SEO or the development of SEO tools. It focuses on manual SEO auditing techniques and strategies rather than the technical development aspects of SEO or building custom tools.
What is the time commitment required to complete this course?
While the total runtime is not specified, the course consists of 71 lessons. Students should plan to dedicate several hours to complete all the lessons, exercises, and practical applications effectively. Regular practice and application of learned concepts will enhance understanding and retention.