Marketing and sales for technical audiences — covering content marketing, SEO, paid acquisition, B2B sales workflows, and the analytics layer that ties them together. The courses target founders, indie hackers, and dev-tools companies whose product itself is technical and whose buyers expect to be sold to without high-pressure tactics.
Topics include positioning (what message lands with which buyer persona), content production for the developer audience (technical blogs, comparison pages, documentation as marketing), paid channels that work for B2B SaaS (LinkedIn Ads, Reddit, Twitter, podcast sponsorships), and the sales playbook for early-stage companies (founder-led sales, the discovery call, the demo, pricing conversations).