Google adwords and Facebook ads
4h 49m 8s
English
Paid
November 22, 2023
This video course covers everything you need to know about Google Adwords and Facebook advertising. As a bonus, there will be an inspection of the Google Analytics tools.
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| # | Title | Duration |
|---|---|---|
| 1 | About the class and insctructor | 04:04 |
| 2 | Quick class preview plus introduction to SEM | 02:38 |
| 3 | Introduction to Adwords | 08:15 |
| 4 | Keywords match types | 02:01 |
| 5 | The importance of Ad Relevancy | 01:32 |
| 6 | Relevant landing pages FTW | 02:22 |
| 7 | Demo landing pages in the wild | 04:01 |
| 8 | Adwords account structure | 06:15 |
| 9 | Troublehooting your campaign | 06:44 |
| 10 | Creating a campaign | 28:47 |
| 11 | Keyword strategy and tools | 01:41 |
| 12 | Google key word planner | 16:31 |
| 13 | Google analytics and adwords | 03:10 |
| 14 | It's all about quality score | 11:54 |
| 15 | Increase your CTR with Ad extensions | 03:06 |
| 16 | Go faster with the adwords editor | 08:25 |
| 17 | Let's start a new campaign | 00:34 |
| 18 | Keyword research. Getting keyword ideas from your site | 03:11 |
| 19 | Keyword research. Getting keywords ideas from other key | 01:50 |
| 20 | Creating keyword buckets | 03:00 |
| 21 | Creating keyword buckets. Part 2 | 04:19 |
| 22 | Competitive research | 04:41 |
| 23 | Bulk uploading keywords | 10:38 |
| 24 | Bulk uploading ads | 08:30 |
| 25 | Creating campaign sitelinks | 04:00 |
| 26 | Using dynamic keywords insertion | 03:04 |
| 27 | Tracking conversions inside adwords | 03:56 |
| 28 | Campaign settings via the interface | 12:26 |
| 29 | Campaign settings via the editor | 02:04 |
| 30 | Getting started with remarketing | 05:40 |
| 31 | Adding your remarketing | 02:03 |
| 32 | Creating your first remarket campaign | 05:13 |
| 33 | Reporting - search query report | 03:33 |
| 34 | Advanced adwords reports | 02:25 |
| 35 | Advance adwords reports. Part 2 - Ad serving reports | 03:00 |
| 36 | Introduction to facebook ad | 01:44 |
| 37 | How Facebook advertising works | 17:57 |
| 38 | Creating a page post link ad | 03:45 |
| 39 | Facebook campaign structure | 01:49 |
| 40 | Creating your first facebook campaign | 10:34 |
| 41 | Custom audiences on facebook | 01:17 |
| 42 | Facebook power editor | 10:51 |
| 43 | Introduction to Google analytics | 12:09 |
| 44 | Advanced Google analytics reports | 05:09 |
| 45 | Introduction to A B testing | 17:28 |
| 46 | An overview of optimizely | 06:29 |
| 47 | Analyzing your A B test | 04:23 |
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