Google adwords and Facebook ads

4h 49m 8s
English
Paid
November 22, 2023

This video course covers everything you need to know about Google Adwords and Facebook advertising. As a bonus, there will be an inspection of the Google Analytics tools.

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# Title Duration
1 About the class and insctructor 04:04
2 Quick class preview plus introduction to SEM 02:38
3 Introduction to Adwords 08:15
4 Keywords match types 02:01
5 The importance of Ad Relevancy 01:32
6 Relevant landing pages FTW 02:22
7 Demo landing pages in the wild 04:01
8 Adwords account structure 06:15
9 Troublehooting your campaign 06:44
10 Creating a campaign 28:47
11 Keyword strategy and tools 01:41
12 Google key word planner 16:31
13 Google analytics and adwords 03:10
14 It's all about quality score 11:54
15 Increase your CTR with Ad extensions 03:06
16 Go faster with the adwords editor 08:25
17 Let's start a new campaign 00:34
18 Keyword research. Getting keyword ideas from your site 03:11
19 Keyword research. Getting keywords ideas from other key 01:50
20 Creating keyword buckets 03:00
21 Creating keyword buckets. Part 2 04:19
22 Competitive research 04:41
23 Bulk uploading keywords 10:38
24 Bulk uploading ads 08:30
25 Creating campaign sitelinks 04:00
26 Using dynamic keywords insertion 03:04
27 Tracking conversions inside adwords 03:56
28 Campaign settings via the interface 12:26
29 Campaign settings via the editor 02:04
30 Getting started with remarketing 05:40
31 Adding your remarketing 02:03
32 Creating your first remarket campaign 05:13
33 Reporting - search query report 03:33
34 Advanced adwords reports 02:25
35 Advance adwords reports. Part 2 - Ad serving reports 03:00
36 Introduction to facebook ad 01:44
37 How Facebook advertising works 17:57
38 Creating a page post link ad 03:45
39 Facebook campaign structure 01:49
40 Creating your first facebook campaign 10:34
41 Custom audiences on facebook 01:17
42 Facebook power editor 10:51
43 Introduction to Google analytics 12:09
44 Advanced Google analytics reports 05:09
45 Introduction to A B testing 17:28
46 An overview of optimizely 06:29
47 Analyzing your A B test 04:23

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