Google adwords and Facebook ads

4h 49m 8s
English
Paid

Course description

This video course covers everything you need to know about Google Adwords and Facebook advertising. As a bonus, there will be an inspection of the Google Analytics tools.

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#1: About the class and insctructor

All Course Lessons (47)

#Lesson TitleDurationAccess
1
About the class and insctructor Demo
04:04
2
Quick class preview plus introduction to SEM
02:38
3
Introduction to Adwords
08:15
4
Keywords match types
02:01
5
The importance of Ad Relevancy
01:32
6
Relevant landing pages FTW
02:22
7
Demo landing pages in the wild
04:01
8
Adwords account structure
06:15
9
Troublehooting your campaign
06:44
10
Creating a campaign
28:47
11
Keyword strategy and tools
01:41
12
Google key word planner
16:31
13
Google analytics and adwords
03:10
14
It's all about quality score
11:54
15
Increase your CTR with Ad extensions
03:06
16
Go faster with the adwords editor
08:25
17
Let's start a new campaign
00:34
18
Keyword research. Getting keyword ideas from your site
03:11
19
Keyword research. Getting keywords ideas from other key
01:50
20
Creating keyword buckets
03:00
21
Creating keyword buckets. Part 2
04:19
22
Competitive research
04:41
23
Bulk uploading keywords
10:38
24
Bulk uploading ads
08:30
25
Creating campaign sitelinks
04:00
26
Using dynamic keywords insertion
03:04
27
Tracking conversions inside adwords
03:56
28
Campaign settings via the interface
12:26
29
Campaign settings via the editor
02:04
30
Getting started with remarketing
05:40
31
Adding your remarketing
02:03
32
Creating your first remarket campaign
05:13
33
Reporting - search query report
03:33
34
Advanced adwords reports
02:25
35
Advance adwords reports. Part 2 - Ad serving reports
03:00
36
Introduction to facebook ad
01:44
37
How Facebook advertising works
17:57
38
Creating a page post link ad
03:45
39
Facebook campaign structure
01:49
40
Creating your first facebook campaign
10:34
41
Custom audiences on facebook
01:17
42
Facebook power editor
10:51
43
Introduction to Google analytics
12:09
44
Advanced Google analytics reports
05:09
45
Introduction to A B testing
17:28
46
An overview of optimizely
06:29
47
Analyzing your A B test
04:23

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