Google adwords and Facebook ads

4h 49m 8s
English
Paid

Learn the ins and outs of Google Adwords and Facebook advertising with this comprehensive video course.Enhance your marketing strategy with an in-depth understanding of these crucial platforms along with an exclusive look into Google Analytics tools.

Course Overview

This course provides a detailed exploration of both Google Adwords and Facebook Ads, guiding you through the essentials to maximize your online advertising efforts. It is perfect for beginners and those looking to refine their skills.

Why Choose Google Adwords?

Google Adwords is one of the most powerful tools for reaching a wide audience. Through this course, you will learn how to:

  • Understand the creation of effective ad campaigns.
  • Master the art of keyword selection and optimization.
  • Explore budget management techniques to maximize ROI.

Mastering Facebook Ads

Facebook Ads allow for highly targeted advertising. In this course, you will:

  • Discover the principles of effective audience targeting.
  • Create compelling ad content tailored to your specific demographic.
  • Analyze ad performance to continually enhance results.

The Added Value of Google Analytics

As a bonus, gain insights with a brief yet comprehensive look at Google Analytics. This tool will empower you to:

  • Accurately measure the success of your ad campaigns.
  • Understand user behavior and preferences in detail.
  • Refine advertising strategies based on informed, data-driven insights.

Who Should Take This Course?

This course is ideal for:

  • Marketing professionals looking to enhance their digital skillset.
  • Entrepreneurs aiming to effectively promote their business online.
  • Anyone with an interest in digital marketing and online advertising.

Enroll Now

Don't miss out on the opportunity to transform your advertising approach with our expert-led video course on Google Adwords, Facebook advertising, and more!

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#1: About the class and insctructor
All Course Lessons (47)
#Lesson TitleDurationAccess
1
About the class and insctructor Demo
04:04
2
Quick class preview plus introduction to SEM
02:38
3
Introduction to Adwords
08:15
4
Keywords match types
02:01
5
The importance of Ad Relevancy
01:32
6
Relevant landing pages FTW
02:22
7
Demo landing pages in the wild
04:01
8
Adwords account structure
06:15
9
Troublehooting your campaign
06:44
10
Creating a campaign
28:47
11
Keyword strategy and tools
01:41
12
Google key word planner
16:31
13
Google analytics and adwords
03:10
14
It's all about quality score
11:54
15
Increase your CTR with Ad extensions
03:06
16
Go faster with the adwords editor
08:25
17
Let's start a new campaign
00:34
18
Keyword research. Getting keyword ideas from your site
03:11
19
Keyword research. Getting keywords ideas from other key
01:50
20
Creating keyword buckets
03:00
21
Creating keyword buckets. Part 2
04:19
22
Competitive research
04:41
23
Bulk uploading keywords
10:38
24
Bulk uploading ads
08:30
25
Creating campaign sitelinks
04:00
26
Using dynamic keywords insertion
03:04
27
Tracking conversions inside adwords
03:56
28
Campaign settings via the interface
12:26
29
Campaign settings via the editor
02:04
30
Getting started with remarketing
05:40
31
Adding your remarketing
02:03
32
Creating your first remarket campaign
05:13
33
Reporting - search query report
03:33
34
Advanced adwords reports
02:25
35
Advance adwords reports. Part 2 - Ad serving reports
03:00
36
Introduction to facebook ad
01:44
37
How Facebook advertising works
17:57
38
Creating a page post link ad
03:45
39
Facebook campaign structure
01:49
40
Creating your first facebook campaign
10:34
41
Custom audiences on facebook
01:17
42
Facebook power editor
10:51
43
Introduction to Google analytics
12:09
44
Advanced Google analytics reports
05:09
45
Introduction to A B testing
17:28
46
An overview of optimizely
06:29
47
Analyzing your A B test
04:23
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