Maker Ads Guide - Learn Facebook Ads for Saas & Softwares

The First Advertising Guide for SaaS and Software Creators

Without guidance:

• No clear understanding
• Wasting money on figuring things out on your own
• Most attempts are fruitless
• No understanding of what worked when results are achieved

With guidance:

• Quickly attract new users
• Create ads that convert
• Understand the Facebook interface
• Don’t waste money on ineffective ads
• Benefit from 7+ years of experience and more than $1 million spent on advertising

What you'll learn:

1. How Facebook works
2. Learn how Facebook advertising works, how the algorithm prioritizes ads, and how to leverage this.
3. Account setup
4. Learn how to properly set up your account and avoid common mistakes.
5. How to choose budget, audience, and objectives
6. Discover how to choose an appropriate budget, find the best audience, and select goals for your ads.
7. How to create conversion ads
8. Learn to create ads that effectively convert for your SaaS, software, or infoproduct.
9. Setting up campaigns and ads
10. Learn how to correctly set up campaigns, ad groups, and ads to achieve the best results.
11. How to analyze results
12. Learn how to analyze your ad results and take action accordingly.

Some myths:

• "Facebook advertising doesn’t work for SaaS and software"
• Not true. Looking at big companies (Zapier, Jasper), all of them use Facebook ads because it works.
• "Advertising requires thousands of dollars"
• Yes, money is needed, but you can start with $5 a day and scale from there.
• "Advertising needs a proven product"
• Advertising only amplifies your reach. Of course, it’s easier and cheaper with a proven product, but you can also use ads to test new ideas.

This course is for you if:

• You are a technical founder looking to improve your marketing skills in 2024
• You are involved in marketing SaaS, software, newsletters, or infoproducts
• You want to explore a new reliable marketing channel
• You have never tried advertising, didn’t achieve desired results, or want a better understanding of the process
• You are ready to work on yourself and improve your skills

This course is NOT for you if:

• You just want to develop features for an app and don’t care about promoting it
• You are looking for a marketing solution with a 100% guaranteed result (such a thing doesn’t exist)
• You are in e-commerce (there are other courses for that)