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YouTube Masterclass - Your Complete Guide to YouTube

5h 18m 5s
English
Paid

Embrace the power of YouTube to create a popular channel and grow your brand. Whether you're a complete beginner or someone looking to expand an existing channel, this course is designed to help you drive traffic, build your brand, and monetize your efforts through YouTube ads and promotions. It’s the perfect launchpad for your YouTube journey.

Why This Course?

If you're eager to grow your brand, increase views and subscribers, or start a channel from scratch, this comprehensive course is for you. No matter your motivation to begin a YouTube channel, you've found the right place to learn.

The YouTube Masterclass offers the most thorough, action-oriented guidance on the internet—guaranteed. Here, you’ll find everything needed to produce high-quality videos that attract thousands of views and subscribers, paving the way to profitable ventures.

This course rapidly takes you from zero experience to having a polished YouTube channel teeming with quality videos, views, and a growing subscriber base. It covers everything needed for beginners and for those wanting to accelerate channel growth.

Course Benefits

What You Will Learn

  • Launch a channel from the ground up
  • Acquire views, even without initial subscribers
  • Convert viewers into committed subscribers
  • Create videos on a budget without compromising quality
  • Master the YouTube platform and its features
  • Become a YouTube Partner to unlock more opportunities
  • Optimize video postings with impactful titles, descriptions, tags, and thumbnails
  • Enhance your brand through strategic YouTube video content
  • Use analytics to refine and improve your channel’s performance
  • Monetize your content through ads, products, services, sponsorships, and crowdfunding
  • Adopt best practices for establishing and expanding a YouTube channel

Course Structure and Outcomes

This course is a thorough dive into crafting awesome videos and earning from your efforts. Expect hands-on tutorials that demonstrate success-driving techniques, including:

  • Mastering YouTube basics and adopting the mindset of a successful YouTuber
  • Navigating the YouTube platform, setting up a verified account, and using the Creator Studio
  • Producing high-quality videos using various types of equipment and editing tools
  • Posting videos with SEO techniques to amplify visibility and audience reach
  • Employing analytics to guide content strategy and optimize subscriber growth
  • Exploring various monetization avenues to generate revenue from your channel

By the end of this course, you will have a YouTube channel you're proud of. You'll craft high-quality videos that captivate your audience, gain a steady stream of new subscribers, and earn income directly from your YouTube presence.

Instructors

Phil Ebiner began teaching online in 2012, amassing over 110,000 satisfied learners across various platforms. Phil’s expertise in building his own successful YouTube channel translates into valuable insights to help you achieve similar success.

Mike and Lauren Moyer are seasoned YouTubers with a focus on personal finance and DIY content. Their channel experiences consistent growth through engaging content, which they are eager to help you replicate in your own channel-building journey.

Course Requirements

  • A conceptual idea for your YouTube channel
  • A Google account for YouTube sign-up (detailed instruction provided in the course)

Who Should Enroll?

  • YouTubers facing challenges in channel growth, viewership, subscriber acquisition, and monetization
  • Individuals aspiring to start a YouTube channel without prior experience
  • Professionals including entrepreneurs, educators, entertainers, and businesses attempting to enhance their brand presence on YouTube

Key Takeaways

  • Establish and grow a prosperous YouTube channel
  • Boost your brand visibility through engaging content
  • Amplify YouTube views and subscriber numbers
  • Produce high-quality videos affordably
  • Employ effective SEO tactics in video postings
  • Create compelling thumbnails to draw more views
  • Realize financial returns from your YouTube initiatives

About the Author: udemy

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By connecting students all over the world to the best instructors, Udemy is helping individuals reach their goals and pursue their dreams. Udemy is the leading global marketplace for teaching and learning, connecting millions of students to the skills they need to succeed. Udemy helps organizations of all kinds prepare for the ever-evolving future of work. Our curated collection of top-rated business and technical courses gives companies, governments, and nonprofits the power to develop in-house expertise and satisfy employees’ hunger for learning and development.

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#1: Welcome to the Course
All Course Lessons (62)
#Lesson TitleDurationAccess
1
Welcome to the Course Demo
03:58
2
Why YouTube + How we are successful on YouTube
09:54
3
Does Equipment Matter?
05:01
4
Types of Video Setups
09:03
5
Camera Recommendations
12:55
6
Audio & Microphone Recommendations
07:51
7
Lighting Recommendations
09:48
8
Editing and Screencast App Recommendations
05:47
9
How to Start a YouTube Chanel
02:40
10
YouTube Channel Art & Profile Icon
08:20
11
Channel Description & Links
04:36
12
Favorite & Recommended Channels
01:50
13
Customizing Your YouTube Channel Layout
04:06
14
Adding a Channel Trailer
03:36
15
Channel Status and Verification
02:18
16
Recommended Export Settings for YouTube
06:32
17
Choose a Title
03:55
18
Write Your Description
03:42
19
Add SEO-Friendly Tags
03:36
20
Create a Clickable Thumbnail
04:58
21
Engage with Cards and End Screens
03:03
22
Putting It All Together with Mike
10:30
23
Case Study: Mike's Harbor Freight Tools Review
04:49
24
Case Study: Analyzing One of Phil's Popular Videos
07:28
25
The Dashboard
03:28
26
The Videos Page
04:03
27
The Comments Page
03:12
28
The Transcriptions & Copyright Pages
08:36
29
The Monetization Page
05:26
30
Playlists on YouTube
05:45
31
The Audio Library
02:48
32
Settings
06:41
33
Advanced Channel Settings, Branding & Upload Defaults
10:59
34
Intro to this Section
00:22
35
What Should Your Channel Be About?
05:47
36
What Types of Videos are Successful?
02:30
37
How to Get Discovered on YouTube
06:17
38
Case Study: Phil's Evergreen Strategy
04:18
39
How to Get More Subscribers
04:26
40
Why Collaboration is One of the BEST Ways to Grow
03:34
41
Case Study: Phil's Collaboration Success
04:17
42
Consistency is Key
03:14
43
What & Why - Livestreaming
05:46
44
Going Live via the 'Camera' Method
04:28
45
Going Live via the 'Events' Method
05:53
46
Going Live via the 'Livestream Now' Method with an External Encoder
09:21
47
Going Live via Ecamm Live
05:31
48
Intro to Making Money on YouTube
00:21
49
Make Money on YouTube with Ad Revenue
03:07
50
Make Money on YouTube with Channel Memberships & Super Chat
01:11
51
Make Money on YouTube with Channel Sponsors
03:30
52
Make Money on YouTube with Merchandise & Products
02:52
53
Case Study: How Phil Makes Money Selling Digital Products
08:49
54
Make Money on YouTube with Crowdfunding
01:22
55
Why You Should Use Analytics
00:35
56
Understanding Your Analytics Dashboard
02:40
57
The Reach Viewers Tab
08:17
58
The Interest Viewers Tab
06:32
59
The Build an Audience Tab
02:46
60
The Earn Revenue Tab
08:47
61
Using Social Blade to Analyze Your (or any other) Channel
02:52
62
Case Study: How Phil Uses Analytics to Grow His Channel
07:26
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