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YouTube Masterclass - Your Complete Guide to YouTube

5h 18m 5s
English
Paid

Embrace the power of YouTube to create a popular channel and grow your brand. Whether you're a complete beginner or someone looking to expand an existing channel, this course is designed to help you drive traffic, build your brand, and monetize your efforts through YouTube ads and promotions. It’s the perfect launchpad for your YouTube journey.

Why This Course?

If you're eager to grow your brand, increase views and subscribers, or start a channel from scratch, this comprehensive course is for you. No matter your motivation to begin a YouTube channel, you've found the right place to learn.

The YouTube Masterclass offers the most thorough, action-oriented guidance on the internet—guaranteed. Here, you’ll find everything needed to produce high-quality videos that attract thousands of views and subscribers, paving the way to profitable ventures.

This course rapidly takes you from zero experience to having a polished YouTube channel teeming with quality videos, views, and a growing subscriber base. It covers everything needed for beginners and for those wanting to accelerate channel growth.

Course Benefits

What You Will Learn

  • Launch a channel from the ground up
  • Acquire views, even without initial subscribers
  • Convert viewers into committed subscribers
  • Create videos on a budget without compromising quality
  • Master the YouTube platform and its features
  • Become a YouTube Partner to unlock more opportunities
  • Optimize video postings with impactful titles, descriptions, tags, and thumbnails
  • Enhance your brand through strategic YouTube video content
  • Use analytics to refine and improve your channel’s performance
  • Monetize your content through ads, products, services, sponsorships, and crowdfunding
  • Adopt best practices for establishing and expanding a YouTube channel

Course Structure and Outcomes

This course is a thorough dive into crafting awesome videos and earning from your efforts. Expect hands-on tutorials that demonstrate success-driving techniques, including:

  • Mastering YouTube basics and adopting the mindset of a successful YouTuber
  • Navigating the YouTube platform, setting up a verified account, and using the Creator Studio
  • Producing high-quality videos using various types of equipment and editing tools
  • Posting videos with SEO techniques to amplify visibility and audience reach
  • Employing analytics to guide content strategy and optimize subscriber growth
  • Exploring various monetization avenues to generate revenue from your channel

By the end of this course, you will have a YouTube channel you're proud of. You'll craft high-quality videos that captivate your audience, gain a steady stream of new subscribers, and earn income directly from your YouTube presence.

Instructors

Phil Ebiner began teaching online in 2012, amassing over 110,000 satisfied learners across various platforms. Phil’s expertise in building his own successful YouTube channel translates into valuable insights to help you achieve similar success.

Mike and Lauren Moyer are seasoned YouTubers with a focus on personal finance and DIY content. Their channel experiences consistent growth through engaging content, which they are eager to help you replicate in your own channel-building journey.

Course Requirements

  • A conceptual idea for your YouTube channel
  • A Google account for YouTube sign-up (detailed instruction provided in the course)

Who Should Enroll?

  • YouTubers facing challenges in channel growth, viewership, subscriber acquisition, and monetization
  • Individuals aspiring to start a YouTube channel without prior experience
  • Professionals including entrepreneurs, educators, entertainers, and businesses attempting to enhance their brand presence on YouTube

Key Takeaways

  • Establish and grow a prosperous YouTube channel
  • Boost your brand visibility through engaging content
  • Amplify YouTube views and subscriber numbers
  • Produce high-quality videos affordably
  • Employ effective SEO tactics in video postings
  • Create compelling thumbnails to draw more views
  • Realize financial returns from your YouTube initiatives

About the Author: Udemy

Udemy thumbnail

Udemy is the largest open marketplace for online courses on the internet. Founded in 2010 by Eren Bali, Oktay Caglar, and Gagan Biyani and headquartered in San Francisco, the company went public on the Nasdaq in 2021 under the ticker UDMY. The platform hosts well over two hundred thousand courses across software development, IT and cloud, data science, design, business, marketing, and creative skills, taught by tens of thousands of independent instructors. Roughly seventy million learners use it worldwide, and the corporate arm — Udemy Business — supplies a curated subset of that catalog to enterprise customers.

Because Udemy is a marketplace rather than a single editorial publisher, the catalog is uneven by design. The strongest material lives in the long-form, project-based courses authored by working engineers — full-stack JavaScript, React, Node.js, Python data science, AWS, Docker and Kubernetes, mobile development with Flutter and React Native, and cloud certification preparation. The CourseFlix listing under this source is the slice of that catalog that has been mirrored here for offline-friendly viewing, organized by topic and updated as new releases land. Pricing on Udemy itself swings dramatically with the site's near-permanent sales, which is why the platform is best treated as a deep reference catalog: pick instructors with strong reviews and a track record of updating their material rather than buying on the headline price alone.

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#1: Welcome to the Course
All Course Lessons (62)
#Lesson TitleDurationAccess
1
Welcome to the Course Demo
03:58
2
Why YouTube + How we are successful on YouTube
09:54
3
Does Equipment Matter?
05:01
4
Types of Video Setups
09:03
5
Camera Recommendations
12:55
6
Audio & Microphone Recommendations
07:51
7
Lighting Recommendations
09:48
8
Editing and Screencast App Recommendations
05:47
9
How to Start a YouTube Chanel
02:40
10
YouTube Channel Art & Profile Icon
08:20
11
Channel Description & Links
04:36
12
Favorite & Recommended Channels
01:50
13
Customizing Your YouTube Channel Layout
04:06
14
Adding a Channel Trailer
03:36
15
Channel Status and Verification
02:18
16
Recommended Export Settings for YouTube
06:32
17
Choose a Title
03:55
18
Write Your Description
03:42
19
Add SEO-Friendly Tags
03:36
20
Create a Clickable Thumbnail
04:58
21
Engage with Cards and End Screens
03:03
22
Putting It All Together with Mike
10:30
23
Case Study: Mike's Harbor Freight Tools Review
04:49
24
Case Study: Analyzing One of Phil's Popular Videos
07:28
25
The Dashboard
03:28
26
The Videos Page
04:03
27
The Comments Page
03:12
28
The Transcriptions & Copyright Pages
08:36
29
The Monetization Page
05:26
30
Playlists on YouTube
05:45
31
The Audio Library
02:48
32
Settings
06:41
33
Advanced Channel Settings, Branding & Upload Defaults
10:59
34
Intro to this Section
00:22
35
What Should Your Channel Be About?
05:47
36
What Types of Videos are Successful?
02:30
37
How to Get Discovered on YouTube
06:17
38
Case Study: Phil's Evergreen Strategy
04:18
39
How to Get More Subscribers
04:26
40
Why Collaboration is One of the BEST Ways to Grow
03:34
41
Case Study: Phil's Collaboration Success
04:17
42
Consistency is Key
03:14
43
What & Why - Livestreaming
05:46
44
Going Live via the 'Camera' Method
04:28
45
Going Live via the 'Events' Method
05:53
46
Going Live via the 'Livestream Now' Method with an External Encoder
09:21
47
Going Live via Ecamm Live
05:31
48
Intro to Making Money on YouTube
00:21
49
Make Money on YouTube with Ad Revenue
03:07
50
Make Money on YouTube with Channel Memberships & Super Chat
01:11
51
Make Money on YouTube with Channel Sponsors
03:30
52
Make Money on YouTube with Merchandise & Products
02:52
53
Case Study: How Phil Makes Money Selling Digital Products
08:49
54
Make Money on YouTube with Crowdfunding
01:22
55
Why You Should Use Analytics
00:35
56
Understanding Your Analytics Dashboard
02:40
57
The Reach Viewers Tab
08:17
58
The Interest Viewers Tab
06:32
59
The Build an Audience Tab
02:46
60
The Earn Revenue Tab
08:47
61
Using Social Blade to Analyze Your (or any other) Channel
02:52
62
Case Study: How Phil Uses Analytics to Grow His Channel
07:26
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Frequently asked questions

Are there any prerequisites for enrolling in this YouTube course?
No specific prerequisites are required to enroll in this course. It is designed to accommodate complete beginners as well as those looking to expand an existing channel. The course covers foundational topics such as launching a channel from scratch, optimizing video posts, and understanding YouTube's features, making it accessible regardless of prior experience.
What projects or outcomes can I expect by the end of the course?
By the end of the course, you will have a fully launched YouTube channel with high-quality videos. You will learn to acquire views and subscribers, create engaging content on a budget, and optimize your channel for better visibility and monetization opportunities. The course includes practical exercises like creating channel art, adding a trailer, and customizing the channel layout.
Who is the ideal target audience for this course?
This course is ideal for anyone looking to start a YouTube channel, grow their brand online, or increase their presence on the platform. It's suitable for beginners without prior experience, as well as individuals with existing channels seeking to enhance their skills in content creation, audience engagement, and monetization strategies.
How does this course compare in depth and scope to other YouTube courses?
The course offers a comprehensive, action-oriented approach with 62 lessons covering everything from equipment recommendations to monetization strategies. It includes case studies and step-by-step guides on various aspects of YouTube, such as video creation, SEO, and channel growth, providing a broad scope compared to shorter or less detailed courses.
What specific tools or platforms does the course cover?
The course covers a variety of tools and platforms essential for YouTube success. Lessons include camera, audio, and lighting recommendations, editing and screencast app suggestions, and tips on using YouTube's own features like cards, end screens, and the monetization page. It also explores live streaming through different methods and external tools like Ecamm Live.
What topics are not covered in this course?
The course does not cover advanced video editing software tutorials, in-depth graphic design for video thumbnails, or detailed strategies for social media marketing outside of YouTube. It focuses specifically on leveraging YouTube's platform and features for channel growth and monetization.
What is the expected time commitment for completing this course?
While the course includes 62 lessons, each covering a specific aspect of YouTube, the total runtime is not specified. Students should anticipate dedicating several hours to watch the lessons and additional time for practical application of the concepts, such as setting up a channel, creating content, and engaging with analytics for continuous improvement.