CF

Product Strategy for Designers

4h 42m 15s
English
Paid

This course will help designers transition from the role of an executor to the position of a strategic product partner — a specialist who influences business decisions, shapes product vision, and enhances the value of design within the team.

You will learn to convincingly promote your ideas, build influence, work with stakeholders, and participate in shaping product strategy, not just in creating interfaces.

Key Skills of the Course

  • Developing product thinking and understanding the role of design in business
  • Building and defending design and product strategy
  • Developing skills to influence and persuade stakeholders
  • Storytelling for presenting ideas and solutions
  • Strengthening the internal authority of the designer
  • Transitioning from task execution to forming solutions and product hypotheses

Course Structure: 6 Modules

  1. Introduction to Product Thinking
  2. Developing Product Strategy
  3. Forming Design Principles
  4. Communication, Influence, and Leadership
  5. Storytelling and Presentation of Product Solutions
  6. Influencing Design Culture and Processes in the Company

Who the Course is For

Suitable if you are:

  • A designer looking to influence product decisions
  • A Middle → Senior level specialist who wants to grow strategically
  • A designer moving towards a lead role
  • An in-house designer of a product team

What You Will Gain After Completion

You will transition from the role of an executor to the role of a product partner — a specialist who:

  • participates in forming product solutions, not just visualizing them
  • influences the roadmap and team strategy
  • justifies their decisions at the business and product level
  • builds trust and influence within the team

As a result, you will significantly enhance your contribution to the product and increase your professional value in the market.

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#1: 0. Welcome to the course!
All Course Lessons (47)
#Lesson TitleDurationAccess
1
0. Welcome to the course! Demo
02:47
2
1.1 Introduction
03:53
3
1.2 The role of a PM
02:52
4
1.3 The “product” thinking designer
08:18
5
1.4 Influencing the product
07:31
6
1.5 Expert Clip Tanvi Pande (IKEA)
02:21
7
1.6 Expert Clip Mac Living (Intercom)
04:39
8
2.1 Introduction
04:41
9
2.2 Creating a product vision
15:48
10
2.3 Choosing your product strategy
12:20
11
2.4 Building your roadmap
09:04
12
2.5 A designers role in product strategy
02:50
13
2.6 Expert Clip Mitchell Cleme (SimpleNexus)
05:29
14
2.7 Expert Clip Amrita Banerjee (Secfi)
04:48
15
2.8 Expert Clip Melody Kuo (Stealth mode startup)
02:16
16
3.1 Introduction
02:22
17
3.2 Building conviction
05:39
18
3.3 Altitudes of principles
09:00
19
3.4 Writing principles
09:41
20
3.5 Expert Clip Jack Horton (Stripe)
06:22
21
3.6 Expert Clip Steve Wengrovitz (Google)
06:38
22
3.7 Expert Clip Chris Lee (Sprig)
04:08
23
4.1 Introduction
07:05
24
4.2 Writing & documenting
07:50
25
4.3 Managing stakeholders
12:41
26
4.4 Facilitating meetings
10:21
27
4.5 Rationale & Feedback
08:17
28
4.6 Expert Clip Tommy Geoco (Bridgecraft)
03:43
29
4.7 Expert Clip Ankita Kulkarni
07:26
30
4.8 Expert Clip Darshan Gajara (Hygraph)
06:47
31
4.9 Expert Clip Jing Jing Tan (Uber)
03:22
32
4.10 Expert Clip_ Taylor Palmer (Co-founder, UXTools)
03:33
33
4.11 Expert Clip Aneta Kmiecik (EcoOnline)
04:48
34
5.1 Introduction
05:03
35
5.2 What makes a good story
13:32
36
5.3 Creating your story
08:40
37
5.4 Expert Clip Katrina Bautista (Shopify)
08:57
38
5.5 Expert Clip Dan Mall (Dan Mall Teaches)
00:37
39
5.6 Expert Clip Jeff White (Stepladder)
01:50
40
6.1 Introduction
03:10
41
6.2 Design team update
05:06
42
6.3 Team newsletter
03:42
43
6.4 Templates
08:26
44
6.5 Design team brand
04:11
45
6.6 How to pitch
03:10
46
6.7 Expert Clip David Hoang (Replit)
04:42
47
7. Wrap up!
01:49
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Frequently asked questions

What are the prerequisites for enrolling in this course?
The course is designed for designers who are looking to move beyond execution and into strategic roles. It is particularly suitable for middle to senior-level design specialists who wish to grow strategically, designers aiming for leadership roles, and in-house designers within a product team. A basic understanding of design processes and some experience in a product team environment would be beneficial.
What projects or skills will I work on during the course?
Throughout the course, you will work on developing product thinking, creating product strategies, and forming design principles. You will also enhance your skills in communication and leadership, learning to manage stakeholders and facilitate meetings. Storytelling and presentation of product solutions are key components, with a focus on influencing design culture and processes within your company.
How does this course compare to other design courses?
This course focuses on transitioning designers from task execution to strategic product partners. Unlike other design courses that may concentrate on visual design skills, this course emphasizes product thinking, strategy development, and stakeholder influence. It includes expert clips from industry leaders like Melody Kuo and Mitchell Cleme, providing insights into real-world applications of the concepts taught.
What tools or platforms are covered in the course?
The course does not focus on specific design tools or platforms. Instead, it emphasizes strategic skills such as developing product strategies, building design principles, and enhancing communication with stakeholders. The lessons include expert clips from industry professionals who share their experiences and insights into the strategic aspects of design.
What topics are not covered in this course?
The course does not cover specific software tutorials or technical design skills. It is centered around strategic thinking, communication, and leadership within a design context. Topics like graphic design techniques, user interface design, or coding are not part of the curriculum.
What is the expected time commitment for completing the course?
The course consists of 47 lessons spread across 6 modules. While the total runtime is not specified, students should allocate time for both the lessons and practical application of the strategies taught. Given the course's strategic focus, students should be prepared for a substantial commitment to fully engage with the material and exercises.
How can the skills from this course benefit my career long-term?
Upon completion, you will have transitioned from the role of an executor to a strategic product partner, capable of influencing product decisions and participating in forming product solutions. These skills are valuable for career advancement in design leadership roles and can enhance your influence within a product team, making you a crucial part of business decision-making processes.