Normal UI

You don't need to be a designer to make a web application more user-friendly.

Successful web applications are user-friendly web applications. The better the usability of the application, the more paying users you will get, and the happier your customers will be. But how can a development team make web applications more user-friendly?

Over the past 20 years, working as both a developer and a UX designer, I have developed a technique that non-designers can use to improve the usability of the web applications they create.

I have applied this technique in designing and developing numerous applications with thousands of users and hundreds of usability tests with real people from various walks of life. This technique always works.

In this book, which is a quick read and contains many examples, you will quickly master the technique and be able to immediately apply it in your work. I call this technique "Normal User Interface" (Normal UI).