Become a Product Manager | Learn the Skills & Get the Job

12h 49m 29s
English
Paid

Course description

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.

Read more about the course

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. 

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Requirements:
  • No pre-requisites, although familiarity with basic business concepts is helpful
Who this course is for:
  • Anyone looking to get a job in Product Management
  • Anyone wanting to transition into Product Management
  • Already established Product Managers who want to advance their skillset
  • Entrepreneurs looking to master the product development process

What you'll learn:

  • Understand the varying role of a Product Manager through different types and sizes of companies
  • Decide which type of Product Manager best fits one's goals and personality
  • Understand the Product Lifecycle and how it applies to every product
  • Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
  • Know how to identify ideas worth pursuing and dedicating resources to
  • Understand how to get at the root of customer pain points
  • Understand and communicate customer pain by type and frequency
  • Assess the core problem of a product
  • Find and compare competitors and competing products
  • Differentiate between Direct, Indirect, Substitute, and Potential competitors
  • Understand the process of Customer Development and how it relates to being a Product Manager
  • How to find potential interviewees for product interviews, user tests, and exploratory interviews
  • How to structure and run a customer interview
  • How to model interview questions correctly while avoiding bias
  • Navigate the four different types of customer interviews
  • Find potential interviewees both internally and externally
  • Write emails that will get users and potential customers to respond
  • Build user personas based on both qualitative and quantitative data
  • Understand the difference between a wireframe, a mockup, and a prototype
  • Sketch out a wireframe with just a pen and paper
  • Use Balsamiq to create wireframes at an intermediate level
  • Use a sketch system called POP for digitizing product sketches
  • Create specs for epics and user stories
  • Properly apply acceptance criteria
  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
  • Correctly evaluate which product metrics to track and which to ignore
  • Apply the AARRR framework to your product
  • Apply the HEART framework to your product
  • Track your metrics using a variety of software
  • Create a product and feature roadmap
  • Create a product backlog and properly prioritize features
  • Calculate team velocity and build estimations for product delivery
  • Understand the difference between Agile and Waterfall development
  • Understand the difference between two popular Agile frames: Scrum and Kanban
  • Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
  • Communicate effectively with all the stakeholders of a product
  • Communicate effectively with engineers in a way they will appreciate and understand
  • Communicate effectively with designers by focusing on the things they care about most
  • Communicate effectively with executives and higher-ups
  • Understand the role of technology in modern Startups and Fortune 500s
  • Understand the basics of "The Cloud" and Servers vs. Clients
  • Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
  • Understand the basics of APIs, what they do, what they look like, and how your team might use them
  • Understand how to obtain relevant experience to set up for a transition to Product Management
  • Build a portfolio that will assist in a hiring application
  • How to self-brand online and build a following pre-hire
  • What to look for in Product Management jobs and what to ignore
  • How to apply insider tips and tricks to getting hired as a Product Manager
  • Craft a resume that appeals to a hiring manager for Product Management placement
  • Ace the Product Manager interview
  • Excel beyond getting hired

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#1: Course Overview

All Course Lessons (119)

#Lesson TitleDurationAccess
1
Course Overview Demo
05:07
2
First Thing to Do
01:36
3
What is a Product Manager?
03:32
4
What is a Product?
02:55
5
Three Different Types of Product Manager Roles
04:16
6
How to Think About the Type of PM You Want to Be
04:02
7
Product vs. Project Management
06:43
8
A Day in the Life
04:49
9
Why Product Management is Awesome
02:03
10
Hooray for free stuff!
03:07
11
The Four Major Phases of the Product Lifecycle
03:15
12
Product Lifecycle Phases: Real World Examples
04:07
13
The Product Development Process
03:23
14
Getting Deeper Into the Product Development Process
04:19
15
What is "Lean Product Development"?
01:57
16
What is "Agile"?
01:39
17
What is "Scrum" and How Does it Work?
04:18
18
What is "Kanban" and How Does it Work?
02:51
19
What is Waterfall Development?
01:14
20
Real World Examples of Waterfall and Agile
04:27
21
Introduction to Ideas and User Needs
02:02
22
Where Ideas Come From as a PM
04:32
23
Getting to the Real User Needs
07:59
24
Users vs. Customers
01:42
25
Market Research - Sizing the Market
04:09
26
Introduction to Finding Competitors
03:05
27
Finding Competitors as a Product Manager
12:20
28
Direct / Indirect / Potential Competitors and Their Impact
07:32
29
The Five Criteria for Understanding Competitors
06:09
30
The Last Three Criteria for Understanding Competitors
05:37
31
What's a Feature Table?
02:04
32
Putting Together a Feature Table
06:04
33
Practice Building a Feature Table
08:31
34
Analyze Specific Features
11:47
35
Monitoring Competitors
11:04
36
What Do We Ultimately Care About as a PM?
01:35
37
What is Customer Development?
06:12
38
The Four Types of Interviews
10:23
39
Key Differences in Customer Development
02:38
40
Who You Should Talk To
10:02
41
Finding Interviewees Externally
11:56
42
Finding Interviewees Internally
09:23
43
How to Get Them to Talk
09:42
44
Practice Writing Emails
09:16
45
How to Run a Customer Interview Correctly
08:23
46
Good Questions, Bad Questions
07:12
47
Building User Personas Off Your Interviews
03:29
48
Real World Example of a User Persona
01:49
49
The Product Manager & The Data Diet
04:30
50
What is an MVP?
06:42
51
How do product managers think about MVPs?
07:01
52
7 steps to running an MVP experiment
04:12
53
Identifying your assumptions
07:22
54
FOLLOW ALONG: Let's identify the assumptions for Zirx
07:06
55
Finding the riskiest assumption of them all
05:58
56
Making decisions: The risk / difficulty square
05:58
57
What is a hypothesis?
03:46
58
Putting together a hypothesis
07:58
59
FOLLOW ALONG: Identifying Zirx's hypothesis
04:15
60
What's a minimum criteria for success?
08:29
61
Creating a formula for your MCS
08:19
62
OPTIONAL: Making the calculation for startups
03:19
63
MVP techniques: emails, shadows, & whoops
08:44
64
More MVP techniques: walk me throughs & pitch experiments
07:31
65
Even more MVP techniques: bellhops, Dorothy, & Frankensteins
06:58
66
In depth: Email based MVPs
03:28
67
In depth: Shadow buttons
02:32
68
In depth: Coming soon & 404 MVPs
03:43
69
In depth: Explainer videos
05:27
70
In depth: Piecemeal MVPs
04:43
71
In depth: Concierge service MVPs
04:21
72
OPTIONAL: How do big companies think about MVP experiments?
05:09
73
Evaluating results & Learning from them
05:20
74
Introduction to Wireframing
05:37
75
Wireframe, Mockup, Prototype
11:03
76
Let's Jump into Sketching
09:02
77
Sketching Out a Mobile App
07:31
78
Using POP
08:58
79
Intro to Balsamiq
11:13
80
Building YouTube in Balsamiq
08:28
81
Introduction to Metrics
07:15
82
Real Life Examples of Metrics
07:32
83
Metrics of All Kinds
14:47
84
How to Pick Good Metrics
11:41
85
Using the HEART Metrics Framework - Part 1
10:05
86
Using the HEART Metrics Framework - Part 2
11:25
87
Using the AARRR (Pirate) Metrics Framework
06:23
88
Tracking Your Metrics in Practice
04:56
89
Introduction to Epics
05:16
90
Let's Get Into Epic Specs
04:50
91
User Stories and Acceptance Criteria
04:34
92
Real Life Example of Epics, Specs, User Stories, and the Backlog
12:08
93
Estimations and Velocity
09:25
94
Roadmapping
05:19
95
Prioritization
07:21
96
General Communication Skills
02:19
97
Working with Engineers
04:01
98
Working with Designers
03:22
99
Working with Executives and Others
03:22
100
Why Learn Technology?
03:05
101
"The Cloud", Servers, Clients, and the Inner Workings of the Internet
05:31
102
Understanding the Front End, Back End, and Tech Stacks
08:21
103
Understanding APIs - Application Programming Interfaces
05:14
104
Additional Technology
05:54
105
Getting Relevant Experience
04:36
106
Building a Portfolio with a Side Project
02:36
107
Branding Yourself
02:44
108
Where to Look and What to Look For
03:38
109
Inside Advice on Your PM Job Hunt
02:06
110
Resumes
03:52
111
Interviewing for Product Management
03:40
112
How to Answer Interview Questions the Right Way
04:33
113
Insider Tips for Getting the Job
08:00
114
The First Things to Do
05:50
115
End of Course
02:57
116
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
27:32
117
Interview with David Lifson, VP of Product @ Homepolish
20:01
118
Q&A Section 2 (part 1): Introduction to Product Management
28:13
119
Q&A Section 2 (part 2): Introduction to Product Management
24:05

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