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Become a Product Manager | Learn the Skills & Get the Job

12h 49m 29s
English
Paid

Welcome to the ultimate Product Management course! Dive deep into the world of Product Management with this comprehensive course offered on Udemy. Learn everything from ideation, market research, UX wireframing, prototyping, managing technology, metrics, to building the final product with user stories, project management, scoping, and leadership. Benefit from real-life PM interviews, student Q&A sessions, and a thorough guide on job preparation and interviewing for a Product Management role.

Why Product Management?

There are currently over 3,000+ job listings worldwide seeking Product Managers with an average salary of $100,000 per year. As demand skyrockets, businesses are recognizing the essential role this discipline plays in their success. But how does one break into this field?

Without degrees or certifications in Product Management, most enter the field through chance or connections. This course changes that by providing you with the skills and knowledge to navigate your way into a Product Management career confidently—no prior knowledge is necessary, as we cover everything from fundamentals to advanced strategies and job acquisition techniques.

Course Requirements

  • No prerequisites: While familiarity with basic business concepts is beneficial, it’s not mandatory.

Who Should Enroll?

  • Aspiring Product Managers looking for their first job in the field
  • Professionals looking to transition into Product Management
  • Established Product Managers aiming to enhance their skillset
  • Entrepreneurs eager to master the product development process

Course Outcomes

What you’ll learn:

  • Grasp the varied functions of a Product Manager across different company types and sizes
  • Select the type of Product Manager role that aligns with your goals and personality
  • Comprehend the Product Lifecycle and its universal application
  • Explore the Product Development Process utilized by Fortune 500s and startups
  • Identify and assess ideas worth pursuing
  • Gain insights into customer pain points and communicate them effectively
  • Conduct thorough competitor analysis
  • Understand Customer Development and its significance in Product Management
  • Master customer interview techniques and structuring
  • Create compelling user personas using data analysis
  • Dive into wireframing, mockups, and prototyping methods
  • Work with wireframing tools like Balsamiq and POP sketch system
  • Develop epics and user stories using the right criteria
  • Plan and execute Minimum Viable Product (MVP) experiments
  • Select and monitor relevant product metrics using frameworks like AARRR and HEART
  • Prepare a product roadmap and backlog
  • Understand Agile and Waterfall development, Scrum, and Kanban methodologies
  • Engage effectively with stakeholders, engineers, designers, and executives
  • Gain technological insights pertinent to startups and large enterprises
  • Learn foundational software development concepts, including APIs
  • Build a professional portfolio and online presence to enhance job applications
  • Navigate the Product Management job market with insider tips and strategies

Unlock Your Product Management Potential

With this course, transition into a successful Product Manager role and excel beyond your expectations. From crafting a standout resume to acing interviews, and making impactful career advancements, gain the edge needed to thrive in the dynamic field of Product Management.

About the Author: udemy

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By connecting students all over the world to the best instructors, Udemy is helping individuals reach their goals and pursue their dreams. Udemy is the leading global marketplace for teaching and learning, connecting millions of students to the skills they need to succeed. Udemy helps organizations of all kinds prepare for the ever-evolving future of work. Our curated collection of top-rated business and technical courses gives companies, governments, and nonprofits the power to develop in-house expertise and satisfy employees’ hunger for learning and development.

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#1: Course Overview
All Course Lessons (119)
#Lesson TitleDurationAccess
1
Course Overview Demo
05:07
2
First Thing to Do
01:36
3
What is a Product Manager?
03:32
4
What is a Product?
02:55
5
Three Different Types of Product Manager Roles
04:16
6
How to Think About the Type of PM You Want to Be
04:02
7
Product vs. Project Management
06:43
8
A Day in the Life
04:49
9
Why Product Management is Awesome
02:03
10
Hooray for free stuff!
03:07
11
The Four Major Phases of the Product Lifecycle
03:15
12
Product Lifecycle Phases: Real World Examples
04:07
13
The Product Development Process
03:23
14
Getting Deeper Into the Product Development Process
04:19
15
What is "Lean Product Development"?
01:57
16
What is "Agile"?
01:39
17
What is "Scrum" and How Does it Work?
04:18
18
What is "Kanban" and How Does it Work?
02:51
19
What is Waterfall Development?
01:14
20
Real World Examples of Waterfall and Agile
04:27
21
Introduction to Ideas and User Needs
02:02
22
Where Ideas Come From as a PM
04:32
23
Getting to the Real User Needs
07:59
24
Users vs. Customers
01:42
25
Market Research - Sizing the Market
04:09
26
Introduction to Finding Competitors
03:05
27
Finding Competitors as a Product Manager
12:20
28
Direct / Indirect / Potential Competitors and Their Impact
07:32
29
The Five Criteria for Understanding Competitors
06:09
30
The Last Three Criteria for Understanding Competitors
05:37
31
What's a Feature Table?
02:04
32
Putting Together a Feature Table
06:04
33
Practice Building a Feature Table
08:31
34
Analyze Specific Features
11:47
35
Monitoring Competitors
11:04
36
What Do We Ultimately Care About as a PM?
01:35
37
What is Customer Development?
06:12
38
The Four Types of Interviews
10:23
39
Key Differences in Customer Development
02:38
40
Who You Should Talk To
10:02
41
Finding Interviewees Externally
11:56
42
Finding Interviewees Internally
09:23
43
How to Get Them to Talk
09:42
44
Practice Writing Emails
09:16
45
How to Run a Customer Interview Correctly
08:23
46
Good Questions, Bad Questions
07:12
47
Building User Personas Off Your Interviews
03:29
48
Real World Example of a User Persona
01:49
49
The Product Manager & The Data Diet
04:30
50
What is an MVP?
06:42
51
How do product managers think about MVPs?
07:01
52
7 steps to running an MVP experiment
04:12
53
Identifying your assumptions
07:22
54
FOLLOW ALONG: Let's identify the assumptions for Zirx
07:06
55
Finding the riskiest assumption of them all
05:58
56
Making decisions: The risk / difficulty square
05:58
57
What is a hypothesis?
03:46
58
Putting together a hypothesis
07:58
59
FOLLOW ALONG: Identifying Zirx's hypothesis
04:15
60
What's a minimum criteria for success?
08:29
61
Creating a formula for your MCS
08:19
62
OPTIONAL: Making the calculation for startups
03:19
63
MVP techniques: emails, shadows, & whoops
08:44
64
More MVP techniques: walk me throughs & pitch experiments
07:31
65
Even more MVP techniques: bellhops, Dorothy, & Frankensteins
06:58
66
In depth: Email based MVPs
03:28
67
In depth: Shadow buttons
02:32
68
In depth: Coming soon & 404 MVPs
03:43
69
In depth: Explainer videos
05:27
70
In depth: Piecemeal MVPs
04:43
71
In depth: Concierge service MVPs
04:21
72
OPTIONAL: How do big companies think about MVP experiments?
05:09
73
Evaluating results & Learning from them
05:20
74
Introduction to Wireframing
05:37
75
Wireframe, Mockup, Prototype
11:03
76
Let's Jump into Sketching
09:02
77
Sketching Out a Mobile App
07:31
78
Using POP
08:58
79
Intro to Balsamiq
11:13
80
Building YouTube in Balsamiq
08:28
81
Introduction to Metrics
07:15
82
Real Life Examples of Metrics
07:32
83
Metrics of All Kinds
14:47
84
How to Pick Good Metrics
11:41
85
Using the HEART Metrics Framework - Part 1
10:05
86
Using the HEART Metrics Framework - Part 2
11:25
87
Using the AARRR (Pirate) Metrics Framework
06:23
88
Tracking Your Metrics in Practice
04:56
89
Introduction to Epics
05:16
90
Let's Get Into Epic Specs
04:50
91
User Stories and Acceptance Criteria
04:34
92
Real Life Example of Epics, Specs, User Stories, and the Backlog
12:08
93
Estimations and Velocity
09:25
94
Roadmapping
05:19
95
Prioritization
07:21
96
General Communication Skills
02:19
97
Working with Engineers
04:01
98
Working with Designers
03:22
99
Working with Executives and Others
03:22
100
Why Learn Technology?
03:05
101
"The Cloud", Servers, Clients, and the Inner Workings of the Internet
05:31
102
Understanding the Front End, Back End, and Tech Stacks
08:21
103
Understanding APIs - Application Programming Interfaces
05:14
104
Additional Technology
05:54
105
Getting Relevant Experience
04:36
106
Building a Portfolio with a Side Project
02:36
107
Branding Yourself
02:44
108
Where to Look and What to Look For
03:38
109
Inside Advice on Your PM Job Hunt
02:06
110
Resumes
03:52
111
Interviewing for Product Management
03:40
112
How to Answer Interview Questions the Right Way
04:33
113
Insider Tips for Getting the Job
08:00
114
The First Things to Do
05:50
115
End of Course
02:57
116
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
27:32
117
Interview with David Lifson, VP of Product @ Homepolish
20:01
118
Q&A Section 2 (part 1): Introduction to Product Management
28:13
119
Q&A Section 2 (part 2): Introduction to Product Management
24:05
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