Become a Product Manager | Learn the Skills & Get the Job

12h 49m 29s
English
Paid
October 24, 2024

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.

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Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. 

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Requirements:
  • No pre-requisites, although familiarity with basic business concepts is helpful
Who this course is for:
  • Anyone looking to get a job in Product Management
  • Anyone wanting to transition into Product Management
  • Already established Product Managers who want to advance their skillset
  • Entrepreneurs looking to master the product development process

What you'll learn:

  • Understand the varying role of a Product Manager through different types and sizes of companies
  • Decide which type of Product Manager best fits one's goals and personality
  • Understand the Product Lifecycle and how it applies to every product
  • Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
  • Know how to identify ideas worth pursuing and dedicating resources to
  • Understand how to get at the root of customer pain points
  • Understand and communicate customer pain by type and frequency
  • Assess the core problem of a product
  • Find and compare competitors and competing products
  • Differentiate between Direct, Indirect, Substitute, and Potential competitors
  • Understand the process of Customer Development and how it relates to being a Product Manager
  • How to find potential interviewees for product interviews, user tests, and exploratory interviews
  • How to structure and run a customer interview
  • How to model interview questions correctly while avoiding bias
  • Navigate the four different types of customer interviews
  • Find potential interviewees both internally and externally
  • Write emails that will get users and potential customers to respond
  • Build user personas based on both qualitative and quantitative data
  • Understand the difference between a wireframe, a mockup, and a prototype
  • Sketch out a wireframe with just a pen and paper
  • Use Balsamiq to create wireframes at an intermediate level
  • Use a sketch system called POP for digitizing product sketches
  • Create specs for epics and user stories
  • Properly apply acceptance criteria
  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
  • Correctly evaluate which product metrics to track and which to ignore
  • Apply the AARRR framework to your product
  • Apply the HEART framework to your product
  • Track your metrics using a variety of software
  • Create a product and feature roadmap
  • Create a product backlog and properly prioritize features
  • Calculate team velocity and build estimations for product delivery
  • Understand the difference between Agile and Waterfall development
  • Understand the difference between two popular Agile frames: Scrum and Kanban
  • Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
  • Communicate effectively with all the stakeholders of a product
  • Communicate effectively with engineers in a way they will appreciate and understand
  • Communicate effectively with designers by focusing on the things they care about most
  • Communicate effectively with executives and higher-ups
  • Understand the role of technology in modern Startups and Fortune 500s
  • Understand the basics of "The Cloud" and Servers vs. Clients
  • Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
  • Understand the basics of APIs, what they do, what they look like, and how your team might use them
  • Understand how to obtain relevant experience to set up for a transition to Product Management
  • Build a portfolio that will assist in a hiring application
  • How to self-brand online and build a following pre-hire
  • What to look for in Product Management jobs and what to ignore
  • How to apply insider tips and tricks to getting hired as a Product Manager
  • Craft a resume that appeals to a hiring manager for Product Management placement
  • Ace the Product Manager interview
  • Excel beyond getting hired

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# Title Duration
1 Course Overview 05:07
2 First Thing to Do 01:36
3 What is a Product Manager? 03:32
4 What is a Product? 02:55
5 Three Different Types of Product Manager Roles 04:16
6 How to Think About the Type of PM You Want to Be 04:02
7 Product vs. Project Management 06:43
8 A Day in the Life 04:49
9 Why Product Management is Awesome 02:03
10 Hooray for free stuff! 03:07
11 The Four Major Phases of the Product Lifecycle 03:15
12 Product Lifecycle Phases: Real World Examples 04:07
13 The Product Development Process 03:23
14 Getting Deeper Into the Product Development Process 04:19
15 What is "Lean Product Development"? 01:57
16 What is "Agile"? 01:39
17 What is "Scrum" and How Does it Work? 04:18
18 What is "Kanban" and How Does it Work? 02:51
19 What is Waterfall Development? 01:14
20 Real World Examples of Waterfall and Agile 04:27
21 Introduction to Ideas and User Needs 02:02
22 Where Ideas Come From as a PM 04:32
23 Getting to the Real User Needs 07:59
24 Users vs. Customers 01:42
25 Market Research - Sizing the Market 04:09
26 Introduction to Finding Competitors 03:05
27 Finding Competitors as a Product Manager 12:20
28 Direct / Indirect / Potential Competitors and Their Impact 07:32
29 The Five Criteria for Understanding Competitors 06:09
30 The Last Three Criteria for Understanding Competitors 05:37
31 What's a Feature Table? 02:04
32 Putting Together a Feature Table 06:04
33 Practice Building a Feature Table 08:31
34 Analyze Specific Features 11:47
35 Monitoring Competitors 11:04
36 What Do We Ultimately Care About as a PM? 01:35
37 What is Customer Development? 06:12
38 The Four Types of Interviews 10:23
39 Key Differences in Customer Development 02:38
40 Who You Should Talk To 10:02
41 Finding Interviewees Externally 11:56
42 Finding Interviewees Internally 09:23
43 How to Get Them to Talk 09:42
44 Practice Writing Emails 09:16
45 How to Run a Customer Interview Correctly 08:23
46 Good Questions, Bad Questions 07:12
47 Building User Personas Off Your Interviews 03:29
48 Real World Example of a User Persona 01:49
49 The Product Manager & The Data Diet 04:30
50 What is an MVP? 06:42
51 How do product managers think about MVPs? 07:01
52 7 steps to running an MVP experiment 04:12
53 Identifying your assumptions 07:22
54 FOLLOW ALONG: Let's identify the assumptions for Zirx 07:06
55 Finding the riskiest assumption of them all 05:58
56 Making decisions: The risk / difficulty square 05:58
57 What is a hypothesis? 03:46
58 Putting together a hypothesis 07:58
59 FOLLOW ALONG: Identifying Zirx's hypothesis 04:15
60 What's a minimum criteria for success? 08:29
61 Creating a formula for your MCS 08:19
62 OPTIONAL: Making the calculation for startups 03:19
63 MVP techniques: emails, shadows, & whoops 08:44
64 More MVP techniques: walk me throughs & pitch experiments 07:31
65 Even more MVP techniques: bellhops, Dorothy, & Frankensteins 06:58
66 In depth: Email based MVPs 03:28
67 In depth: Shadow buttons 02:32
68 In depth: Coming soon & 404 MVPs 03:43
69 In depth: Explainer videos 05:27
70 In depth: Piecemeal MVPs 04:43
71 In depth: Concierge service MVPs 04:21
72 OPTIONAL: How do big companies think about MVP experiments? 05:09
73 Evaluating results & Learning from them 05:20
74 Introduction to Wireframing 05:37
75 Wireframe, Mockup, Prototype 11:03
76 Let's Jump into Sketching 09:02
77 Sketching Out a Mobile App 07:31
78 Using POP 08:58
79 Intro to Balsamiq 11:13
80 Building YouTube in Balsamiq 08:28
81 Introduction to Metrics 07:15
82 Real Life Examples of Metrics 07:32
83 Metrics of All Kinds 14:47
84 How to Pick Good Metrics 11:41
85 Using the HEART Metrics Framework - Part 1 10:05
86 Using the HEART Metrics Framework - Part 2 11:25
87 Using the AARRR (Pirate) Metrics Framework 06:23
88 Tracking Your Metrics in Practice 04:56
89 Introduction to Epics 05:16
90 Let's Get Into Epic Specs 04:50
91 User Stories and Acceptance Criteria 04:34
92 Real Life Example of Epics, Specs, User Stories, and the Backlog 12:08
93 Estimations and Velocity 09:25
94 Roadmapping 05:19
95 Prioritization 07:21
96 General Communication Skills 02:19
97 Working with Engineers 04:01
98 Working with Designers 03:22
99 Working with Executives and Others 03:22
100 Why Learn Technology? 03:05
101 "The Cloud", Servers, Clients, and the Inner Workings of the Internet 05:31
102 Understanding the Front End, Back End, and Tech Stacks 08:21
103 Understanding APIs - Application Programming Interfaces 05:14
104 Additional Technology 05:54
105 Getting Relevant Experience 04:36
106 Building a Portfolio with a Side Project 02:36
107 Branding Yourself 02:44
108 Where to Look and What to Look For 03:38
109 Inside Advice on Your PM Job Hunt 02:06
110 Resumes 03:52
111 Interviewing for Product Management 03:40
112 How to Answer Interview Questions the Right Way 04:33
113 Insider Tips for Getting the Job 08:00
114 The First Things to Do 05:50
115 End of Course 02:57
116 Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google 27:32
117 Interview with David Lifson, VP of Product @ Homepolish 20:01
118 Q&A Section 2 (part 1): Introduction to Product Management 28:13
119 Q&A Section 2 (part 2): Introduction to Product Management 24:05

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