Femke van Schoonhoven — product / UX/UI designer and design educator working in the field of digital design and product strategy.
Professional Experience
She has worked at major tech and fintech companies:
- Uber — product designer (including Uber Eats and Uber Money)
- Wealthsimple — senior product designer in fintech
- Gusto — design lead (leadership role in the product team)
Current Activities
On her website, she develops:
- education for designers in product strategy
- courses and mentoring
- designer community (Level Up Club)
- educational YouTube channel
- content about transitioning designers from "executors" to "strategists"