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The SaaS Launchpad

9h 59m 36s
English
Paid

The SaaS Launchpad - everything you need for a successful launch of your SaaS project. This comprehensive course, guided by entrepreneur, author, and investor Rob Walling, takes you step-by-step from concept to the full launch of your product. Whether you are starting with a fully formed idea or just the desire to create, this course will provide you with the necessary tools and knowledge.

Course Objectives

Throughout this course, you will master essential skills for launching your SaaS business. You will learn how to:

  • Find and validate an idea for a SaaS business
  • Achieve product-market fit
  • Build a Minimum Viable Product (MVP)
  • Build an audience and launch the product strategically and wisely

Course Structure

The SaaS Launchpad is divided into three crucial stages, each designed to guide you progressively towards a successful launch.

1. Idea Stage

Learn to differentiate between "seemingly promising" ideas and those that are truly worthwhile. You will test these ideas from multiple perspectives and identify warning signs that might undermine even the most promising concept.

2. Creation Stage

Gain a deep understanding of what an MVP really entails, set viable goals using a proprietary 5-step methodology, choose the most suitable development approach, start building a list of potential users, and determine your pricing strategy.

3. Launch Stage

Discover how to launch your product efficiently and maximize its impact. You will learn how to conduct initial sales, gather and apply valuable feedback, and importantly, continue developing the product while supporting your customers.

Course Benefits

The SaaS Launchpad is designed to help you avoid common mistakes that often lead to the failure of many startups. You will benefit from practical tools and strategies that have been tested and proven by successful founders. Equip yourself with the knowledge and confidence to bring your SaaS idea to life successfully.

About the Author: Rob Walling

Rob Walling thumbnail
Rob Walling is a serial entrepreneur who has built a few multimillion-dollar companies, including Drip, MicroConf, and TinySeed. He’s the host of Startups for the Rest of Us and has written two best-selling books about startups: Start Small, Stay Small, and The Entrepreneur’s Guide to Keeping your Sh*t Together. Through his books, podcasts, conferences, and essays, he has helped tens of thousands of startup founders.

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#1: Introduction To The Course
All Course Lessons (28)
#Lesson TitleDurationAccess
1
Introduction To The Course Demo
04:57
2
Why SaaS is the BEST Business Model
08:29
3
Getting Started
14:47
4
Why I think you should (mostly) focus on Business-to-Business
09:10
5
The DNA of a Great SaaS Idea
28:49
6
The Bootstrapped SaaS Graveyard (Avoid these at all costs)
15:28
7
How to Find SaaS Ideas
09:54
8
The 2/20/200 Idea Validation Framework
11:09
9
2 Hour Validation | Part One | The 5PM Pre-Validation Framework
26:19
10
2 Hour Validation | Part Two | Early Stage SEO Strategies (with Ruben Gamez of SignWell)
41:38
11
Watch Me Find SEO Opportunities (with Ross Hudgens of Siege Media)
42:51
12
20 hour Validation | Part One | Talk To People
16:50
13
Making 100+ Cold Calls to Find Validation (with Jason Buckingham of SeniorPlace.io)
26:52
14
20 hour Validation | Part Two | Landing Pages
18:29
15
Steal This Process to Write Your MVP Landing Page (with Lianna Patch of Punchline Copy)
46:22
16
Validation Red Flags and Invalidating an Idea
09:29
17
16 Considerations Before Building AI Into Your SaaS (with Arvid Kahl of Podscan.fm)
42:31
18
Planning and Creating Your Minimum Viable Product
21:31
19
Building A Great MVP (with Derrick Reimer of SavvyCal)
45:07
20
Building Your Launch List
22:20
21
When Should I Start Marketing?
11:51
22
Preparing For Launch (Go-To-Market)
23:49
23
SaaS Pricing 101
20:14
24
The Phased Launch Playbook
11:11
25
Iterating & Strengthening Product-Market Fit
18:19
26
Early Stage Sales for First Time Founders (with Craig Hewitt of Castos)
35:12
27
When is it Time to Start Over?
13:19
28
Now It's Time To Get To Work
02:39
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Books

Read Book The SaaS Launchpad

#Title
1Welcome to the SaaS Launchpad
2SaaS Launchpad Worksheets-combined
3DNA of a Great SaaS Idea
4The Bootstrapped SaaS Graveyard
5How To Find SaaS Ideas
6The 2-20-200 Idea Validation Framework
72 Hour Validation- Part One- The 5PM Pre-Validation Framework
8Early Stage SEO Strategies
9Watch Me Find SEO Opportunities
1020 hour Validation - Part One - Talk To People
11Making 100+ Cold Calls to Find Validation
1220 hour Validation - Part Two - Landing Pages
13Steal This Process to Write Your MVP Landing Page
14Validation Red Flags and Invalidating an Idea
15Planning and Creating Your Minimum Viable Product
16Building A Great MVP
17Building Your Launch List
18When Should I Start Marketing
19Preparing For Launch (Go-To-Market)
20SaaS Pricing 101
21The Phased Launch Playbook
22Iterating and Strengthening Product-Market Fit
23Early Stage Sales for First Time Founders
24When is it Time to Start Over