Learn to Launch Profitable Products in 30x500

12h 41m 49s
English
Paid
October 18, 2024

“What if I launch a product that nobody wants to buy?” Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product. Because when you can create, the act of creating feels most natural and straightforward. But it makes it so easy to end up with a product that nobody wants to buy. And isn't that every new entrepreneur's worst nightmare? All that work, and nobody cares. Failure. Not even dramatic failure — a flop, a fizzle. A product that nobody wants to buy.

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Let's press pause that horror scenario for a moment and consider the alternative...

What if you knew that your product would launch to happy customers and predictable sales on day one?

If you knew exactly what your customers want, you could simply show them how to get it.

You could stop cringing, "But I'm not an expert…" because you'd know exactly how to help people.

You could stop worrying, “Will anyone want this?” because you'd know they do.

You could stop wondering, "What if they don't like it?" because you made it just for them.

You could kick your fears to the curb and get shit done.

You could launch your new product to an excited list of people who trust you, who happily pay for things, and who want what you have to offer them.

You might even hear the magic words: “SHUT UP AND TAKE MY MONEY!”

You could make sales your very first day.

You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch 'em run away, sobbing for mommy.

Plus, earning money by helping people.

Freedom from the hamster wheel of hourly work. The taste of success that comes from a stranger on the internet buying a thing that you made.

Imagine never worrying and wondering "will anybody buy this thing I made?"

What if it was more than possible....what if it was repeatable?

How can you create predictable, repeatable sales?

When you start out by making something – that something being the "product" in your product business – the best you can do is hope that someone will want it enough to whip out their wallets and buy.

Cuz the goal of a business isn't just to make things.

Alone, as the last person on earth, you could make things.

You can't sell things unless you have people who want to buy.

Customers.

Customers are the pivotal ingredient in success. The one thing you cannot succeed without.

So, if you want to launch to instant sales, you must start with the customer.

Figure out what they need. And what they want. And what they're willing to buy — to pay for, to read, to use, to share, to recommend.

Then figure out a way you — yes, you! — can give it to them.

When you learn what your would-be customers need, want, and are willing to buy (read, share, use, recommend), you also learn…

  • ...what content will attract them. No more begging for traffic! 
  • ...what CTA will compel them to subscribe. Watch your email list grow. 
  • ...what you can do to earn their trust. People who trust you want to buy. 
  • ...what price will seem fair — or like a steal. Set premium prices with confidence. 
  • ...what emails they'll open. 25-40% open rates? No problem! 
  • ...and what sales copy will open their wallets. 

When you start with the customer everything becomes clear and a whole lot easier.

You can redirect the energy you would normally pour into fretting, freaking out, and thrashing into kicking ass.

You can make a plan. Execute that plan. Get shit done. Build your list.

And of course, build a product that your audience needs, wants, and is ready to buy.

And then launch, to sales sales!

Learn and practice focusing on your customer, from the comfort of wherever you are, by joining 30x500.

When you enroll in 30x500, here's exactly what you'll do:

  • You'll pick your audience. It's easy, promise.
  • Then learn how they tick.
  • And understand what they need, want, and are ready to buy.
  • You'll create valuable content and resources that help build your reputation, earn trust with your audience, and of course build your traffic!
  • Then convert your new readers to subscribers, and then into enthusiastic buyers.
  • You'll learn how to use the most systematic process ever to generate infinite product ideas, with no genius or flash of inspiration required.
  • And practice drafting persuasive sales copy that opens wallets, even if you "suck" at writing!
  • You'll create your product, of course, using our techniques for keeping scope in check and shipping on time.
  • And you'll execute a launch that builds momentum and anticipation

The systems, techniques, and processes you'll learn in 30x500 have been developed over 8+ years and by observing the successes and struggles of 1,000+ students with their launches generating $10+ million in combined student earnings.

If you use the process, the process works.

Yes, process — it's the least sexy word in the world, but the right process will help you conquer your fears, get you out of your own way, and do the most valuable work of your life .

The 30x500 map will show you where to go, when, and most importantly, how! Instead of flailing around trying random things, you'll be able to follow a clear path. And, with our active alumni community, you won't be on that path alone.

You could start shipping to your audience within a day....

When you enroll you get instant access to:

  • Nearly 100 action-packed lessons: 60+ video lessons, over 20 step-by-step exercises, and 15 step-by-step tutorials.
  • A collection of hand-picked book recommendations, 9+ self-study guides, and additional bonus lessons from the vault of past 30x500 versions.
  • A digital watercooler to meet your product-shipping peers, to share, and ask questions in our 24-hour, alumni-only chat room. 
  • And free updates to course material as we make 30x500 better and better!

Syllabus Details: Here's exactly what you'll learn…

The entire 30x500 curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks (generally between 7 and 15 minutes each) and organized to give you results as fast as the laws of physics allow.

And we've ruthlessly cut anything that might stand in your way: you won't find a lick of hand-wavey theory or rehashed Medium advice in here.

If you put in the work, you can get your little wins from the very first hour. Really!

Here's how the lessons are are organized, across two parts:

Part 1: Read Their Minds

Your first assignment will be to find your audience and read their minds...stat!

No customer = no product. Customers come first. So in Part 1 of 30×500 Academy, you'll start building your customer base right away.

Scared you don't know how? Don't worry, we'll show you exactly how, step by step. You'll jump right into Sales Safari, our battle-tested research technique.

Cuz you're already surrounded by solid gold market research, it's just invisible. With Safari you'll finally learn to see it. You'll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.

By the end of Part 1: Read Their Minds, here's what you'll have done:

  • Tap an infinite, endless list of ways to reach and help your audience with bite-sized marketing magnets (we call them Ebombs), and start shipping Ebombs right away
  • Earn readers trust and start to grow your email list, the PROVEN best sales channel ever
  • Start creating and writing in ways that makes your audience go “OMG, it's like you read my mind!”
  • Creating a connection, reputation, and relationships with your audience and building a long term source of traffic, straight to your site.

Every 30x500 lessons is designed to get you into action.

You'll complete guided (and timed) practice exercises, with a practice audience that we've assigned you. And then you'll put it into action on your own audience, without a minute wasted.

We'll help you see the big picture of how each step connects. How the marketing content you create today will keep working for you, and lead you to launching products you can be confident your audience will pay for.

By the end of Part 1, you'll be stacking up the little wins left and right. 

Get psyched, cuz in Part 2 you'll build on your momentum and go after bigger wins and shipping your product to paying customers.

Part 2: Build the Business

You're starting to really understand your audience. You're growing a following. They're loving your work, and want more. Awesome! Go you!

Now it's time to Build the Business.

Now you're gearing up to design a product and ask your audience for money. The stakes are higher. The level of detail needs to be higher, too.

So in the second half of 30x500 you'll learn to analyze and understand the more complex, nuanced pain in your audience. Sometimes that pain is less obvious, other times it's downright hidden. You'll learn to find and use it all. You'll learn about the words, worldviews and beliefs that repel and attract your people like magnets. You'll master Safari ne plus ultra.

By the end of Build the Business, you'll have practiced and be able to:

  • design and create more types of successful of Ebombs.
  • reverse engineer your audience's pain into the products they need and want.
  • write pitches (aka persuasive product descriptions) that make your customers reach for their wallets.
  • plan and scope your very first tiny product, one you can ship in weeks instead of months.
  • plan and create your very first launch, using all of the techniques you've learned to create a symphony of sales.

And every element will be specially tuned to your audience.

What type of product? What will it look and feel like? How will people use it? How should you price it and launch it?

No guessing. It all comes from your Sales Safari data.

And once you experience how the “boring” Sales Safari gives you mind-reading superpowers, you'll never again revert to “great idea” spray & pray. You'll never again waste time building something nobody wants.

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# Title Duration
1 How to Win at 30x500 - The Investment Mindset 29:07
2 How to Win - How this course is organized to help you get things done 22:00
3 How to Win - How to make sure these lessons get into your brain 09:51
4 How to Win - What's next for you 07:48
5 The Failcycle and Why It Happens to Everyone 05:24
6 3 questions to make a product you KNOW will sell 10:30
7 How to choose an audience. p.s. Don't let this stop you. Seriously. 14:58
8 First Try! Study this thread, and take notes. What do you see? 08:04
9 How to Painstorm any discussion thread on the internet 17:23
10 Exercise! Practice Painstorming Techniques 16:34
11 Use the 30x500 Canvas to keep track of your progress 07:50
12 How to Find Your Audience's Watering Holes 10:10
13 You've gotta understand how marketing leads to sales 12:21
14 First Try! Come up with 5 marketing topics for... 07:24
15 Learn the Ebomb Recipe that WORKS 11:01
16 Exercise: Come up with as many potential ebomb concepts as you can from just one thread 13:01
17 First Try: What can you tell about this community? 07:02
18 How to gather keywords as clues 12:48
19 Exercise: Practice getting keywords and themes from topic titles 17:01
20 How to use Keywords to choose new threads, and find new watering holes 08:17
21 The Actual Danger of Being Vague 08:08
22 How to collect the CRISPIEST Sales Safari Data 16:19
23 Tap your audience on the shoulder with crispier Ebombs 03:18
24 Exercise: Practice Collecting Safari Gold (Jargon, Worldview, and Recommendations) 17:31
25 How to use your Safari Gold to create endless Ebombs 13:33
26 Share your Ebombs without being labeled as a self-promotional jerk 07:39
27 Strategies 1 & 2: Ambient Findability, and the Automagic of Trackbacks 03:58
28 Strategies 3 & 4: Tweet like a person & treat your email list right! 04:55
29 Strategy 5: Tips for Watering Hole Participation 08:44
30 Strategy 6: Deliberately pitching your Ebombs 04:17
31 Strategy 7: Reputation = Repetition 02:58
32 Audiences: Not quite a peer? 04:27
33 Audiences: Businesses vs professionals vs consumers 04:02
34 Audiences: Find an audience you're uniquely suited to serve 03:17
35 Audiences: What if my experience isn't "commercial"? 05:33
36 Audiences: What if they don't talk about their pain? 09:58
37 Audiences: What if I'm a newbie myself? 05:28
38 Sales Safari: What if I find a pain, but don't know the answer? 07:08
39 Sales Safari: What if their pains are too specific? 05:31
40 Sales Safari: What if someone else already posted a correct answer or solution? 03:44
41 Sales Safari: Is there a good way to use Stack Overflow, Q&A Sites? 04:42
42 Ebombs: How do I avoid Help Vampires? 06:55
43 Ebombs: How do I keep my ebombs focused and on topic? 09:26
44 Ebombs: How much time to spend on individual ebombs? 05:31
45 Ebombs: Can you "waste" momentum before launch? 07:05
46 Q&A Summary and Themes 03:20
47 Building the habits to succeed 09:48
48 Here's your timeline for building the business 07:28
49 There are three types of failure you need to avoid 06:07
50 How to avoid Type 1 Failure with a Backwards Plan 05:32
51 Backwards Plan Live Demo! 31:22
52 How can you predictably make things your audience wants to buy? 06:12
53 The PDF Formula in Action 09:24
54 First Try! What's the Dream? 08:38
55 How to Reverse Pain into Dream 13:18
56 Exercise: Practice Negating & Obliterating Pain 18:04
57 Case Study! Step by Step Crispification of Pain and Dream. 06:31
58 Why write pitches BEFORE you create a product? 07:40
59 A whole world of fixes and what they have in common 15:47
60 How to Create Infinite Fixes 16:39
61 Infinite Fixes Part II - Interrogation 13:36
62 Infinite Fixes Part III, Return of the Fix - Mix in Methods & Formats 12:31
63 Turn Pain, Dream, and Fix into Bullets of Gold 08:07
64 Which Fix do you Pick? Plinko & Constraints. 05:25
65 Your Constraints: Mechanical, Happiness, and Decency. 11:04
66 Customer Constraints: Familiarity, Buying Habits & Beliefs 07:02
67 The Fundamentals of Pitchwriting 15:36
68 JFS Pep Talk #1: "Shipping is a learnable skill" 09:49
69 JFS Pep Talk #2: Your Framework for Getting Work Done 10:29
70 JFS Pep Talk #3: Treat Deadlines as Challenges 05:56
71 JFS Pep Talk #4: What Happens When You're "Done" 08:07
72 How many subscribers do you need to launch? 04:31
73 What makes a launch successful? What makes people want to buy? 14:04
74 Recipes for Product Pricing w/Guest Professor Patrick McKenzie 10:43
75 Surprise #1 - The Myth of the Big Launch 08:46
76 Surprise #2 - What do you do if a launch flops? 11:02
77 Surprise #3 - After the launch, you'll feel... 10:35
78 Surprise #4 - What are your next steps after launch? 05:55

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