SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2022
Course description
"Knowledge is the new gold" and when it comes to Search Engine Optimization (SEO), this statement couldn't be any closer to the truth. You do understand that while you are reading this paragraph, your competitors are trying to outsmart you and outrank you, right? They want your clients, they want to take away from you what you have been worked so hard for, and they will have no remorse if they see you lose everything.
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Do you worry a little bit? I think you should...
It is the Wild West out there, but it is OK! I have you covered!
The intention of this course is to help you succeed by identifying problems and above all by discovering missed opportunities.
When you conduct a proper manual Search Engine Optimization Audit (SEO Audit), you will ensure that the health of your website is up to speed, you are keeping up with search engine algorithm changes, technology changes, and you have the potential to beat competitors who are trying to outrank you at their own game!
Once you have an excellent understanding of the current status of your SEO efforts, and you can see what needs to be done, then you will have your best chance to compete and above all win. This course does exactly that for you.
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All Course Lessons (71)
| # | Lesson Title | Duration | Access |
|---|---|---|---|
| 1 | WHO IS THIS COURSE FOR? Demo | 07:37 | |
| 2 | ALIGN YOUR BUSINESS STRATEGY WITH SEO AUDIT | 07:22 | |
| 3 | HOW OFTEN TO DO AN SEO AUDIT | 01:42 | |
| 4 | CORE WEB VITALS | 12:44 | |
| 5 | TOOLS TO AUDIT YOUR KEYWORDS | 08:04 | |
| 6 | STRATEGIES TO AUDIT YOUR EXISTING KEYWORDS | 12:57 | |
| 7 | HOW TO FIND NEW KEYWORD OPPORTUNITIES | 09:21 | |
| 8 | KEYWORD MAPPING AND SEARCH INTENT | 05:22 | |
| 9 | HOW TO USE YOUR KEYWORDS | 03:33 | |
| 10 | KEYWORD GAP | 19:15 | |
| 11 | KEYWORD CANNIBALIZATION | 10:40 | |
| 12 | SEO FRIENDLY WEBSITE STRUCTURE | 10:08 | |
| 13 | INTERNAL LINKS | 17:53 | |
| 14 | EXTERNAL (OUTBOUND) LINKS | 07:14 | |
| 15 | INBOUND LINKS (BACKLINKS) | 22:50 | |
| 16 | BACKLINKS: “CONTENT GAPS†| 05:39 | |
| 17 | ORGANIC TRAFFIC | 07:28 | |
| 18 | SEO AUDIT WITH GOOGLE ANALYTICS | 07:32 | |
| 19 | CONVERSION RATE OPTIMIZATION (CRO) | 10:21 | |
| 20 | QUALITY QUIDELINES AND PENALTIES | 07:16 | |
| 21 | INDEXING | 12:59 | |
| 22 | CRAWLABILITY ISSUES | 16:08 | |
| 23 | CRAWL BUDGET | 09:33 | |
| 24 | URL CANONICALIZATION | 07:51 | |
| 25 | ROBOTS.TXT | 05:31 | |
| 26 | DWELL TIME | 06:41 | |
| 27 | SITE SPEED | 12:03 | |
| 28 | DNS SETTINGS, DNS LOOKUPS, & SERVER CONNECTIVITY | 05:35 | |
| 29 | MOBILE-FRIENDLY PAGES | 08:29 | |
| 30 | IMPORTANCE OF SSL CERTIFICATES | 05:14 | |
| 31 | SELECT ONE BROWSABLE VERSION OF YOUR SITE | 01:32 | |
| 32 | VALIDATION CHECKS | 02:01 | |
| 33 | IMPROVE ON PAGE SEO | 22:34 | |
| 34 | PAGE TITLES | 08:16 | |
| 35 | PAGE DESCRIPTIONS | 11:06 | |
| 36 | USER EXPERIENCE (UX) | 18:37 | |
| 37 | HOW TO MEASURE USER EXPERIENCE (UX) | 15:35 | |
| 38 | CONTENT STRATEGY: CONTENT AUDIT | 22:23 | |
| 39 | CONTENT STRATEGY: OPTIMIZING FOR SEARCH INTENT IS A MUST | 04:28 | |
| 40 | CONTENT STRATEGY: TOPIC RESEARCH | 05:41 | |
| 41 | CONTENT STRATEGY: CONVERSION-ORIENTED WRITING | 20:19 | |
| 42 | CONTENT MARKETING | 09:31 | |
| 43 | RANKING FOR YOUR BRAND NAME | 10:22 | |
| 44 | SCHEMA | 14:15 | |
| 45 | E-A-T | 08:07 | |
| 46 | YMYL (YOUR MONEY YOUR LIFE) | 02:33 | |
| 47 | OPTIMIZE FOR VOICE SEARCH | 11:12 | |
| 48 | OPTIMIZE FOR FEATURED SNIPPETS | 13:59 | |
| 49 | IMAGE SEO | 12:32 | |
| 50 | GOOGLE MY BUSINESS (is now Google Business Profile) | 14:22 | |
| 51 | LOCAL SEO | 22:32 | |
| 52 | SOCIAL SIGNALS | 11:38 | |
| 53 | VIDEOS: INTRODUCTION | 04:23 | |
| 54 | VIDEOS: FEATURED VIDEO SNIPPETS | 10:53 | |
| 55 | VIDEOS: GROWING YOUR YOUTUBE CHANNEL | 02:41 | |
| 56 | VIDEOS: ENRICH YOUR ONLINE PROPERTIES WITH MORE VIDEOS | 02:17 | |
| 57 | ADDITIONAL THINGS TO CHECK | 01:44 | |
| 58 | SEO AUDIT RESOURCES | 00:33 | |
| 59 | TOOLS & GUIDES | 00:41 | |
| 60 | SEO NEWS RESOURCES | 00:31 | |
| 61 | TOP EXPERTS TO FOLLOW | 00:52 | |
| 62 | 2022: LAMDA, MUM, AND OTHER SEO TRENDS | 19:14 | |
| 63 | PART 1 | 13:08 | |
| 64 | PART 2 | 07:37 | |
| 65 | PART 3 | 09:21 | |
| 66 | PART 4 | 05:58 | |
| 67 | PART 5 | 05:59 | |
| 68 | PART 6 | 10:58 | |
| 69 | PART 7 | 06:01 | |
| 70 | PART 8 | 02:54 | |
| 71 | BONUS LECTURE - DO NOT MISS! | 00:23 |
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